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Business Info

Business Name

NextDoor Bar and Lounge

What do you do?

We are a local bar and lounge in the Houston area. We are a mash up of sports den meets upscale ice house located in a conservative neighborhood with high household income. Our ambience/decor is very contemporary for the area. We often feature live music and offer a wide variety of creative cocktails and wine offerings.

How many pages of print design do you need?

2

List the size requirement(s) for your print design

4" w x 6" h with 1/8" bleed

Target Audience

What is your industry?

Lounge/bar

Describe the target audience for your print design

Area professionals that meet up for happy hour as well as couples living in the area.
Demographics: aged mid 30's - early 50's
Income: $90,000 household income
Should appeal equally to males and females

What 3 things would you like to communicate to your audience through your print design?

We are a contemporary lounge that offers a multitude of offerings for both men and women

Style and Concept

What print design styles do you like?

Clean, contemporary, bright
Please see our attached print ad, as I would like the look to complement our existing print ad. We sometimes use images and sometimes do not, so I would like to see one version with an image and one with text only. Please use fonts included in the zipped file. I have attached images that you might use, although I am open to using a stock image that you recommend.

What colors do you want to see in your print design?

Our palette includes: PMS 716 C, 229 C, 1805 C, and 155 C.

What colors do you NOT want to see in your print design?

Colors that clash with our color palette

What adjectives should best describe your print design?

Clean
Vibrant
Visually arresting

How will you use the print design?

Flyers and table tents

What content must be included in the print design?

We want to communicate our Happy Hour. See the offer below. Happy Hour is Monday through Friday from 4-7.

TO DRINK
Featured Wines $5
Well Drinks $3.5
Imported Beer $3.5
Domestic Beer $2.5
Domestic Beer Towers $18

TO EAT
Specialty Flatbread Pizzas $6
Light Bites $3

Materials

Contract
Files

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