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Business Info

Business Name

Huey's 24/7 Diner

What do you do?

Huey's 24/7 Diner is named after the former Louisiana Railroad Commissioner and colorful politician, Huey P. Long. Long, also called "The Kingfish" is known for his radical political views like his "Share Our Wealth" campaign. He contributed greatly to Louisiana by building bridges, state highways, hospitals, educational institutions, and state capital buildings.

Huey's 24/7 Diner is not your traditional diner. Although casual, the diner is a little more upscale than diners most people are familiar with. The diner's decor has a historical appeal with old railroad photos and Huey Long campaign collateral. The menu offers traditional diner food like hamburgers and Blue Plate specials but the focus is on classic New Orleans dishes like Crawfish Etouffee and Shrimp Creole. We want the design of our menu to have a diner feel but include elements that tie in Huey P. Long, the Railroad and New Orleans aspects.

How many pages of print design do you need?

4-5

List the size requirement(s) for your print design

8.5 x 14 with one insert measuring 2.83 x 14 (1/3 of a page) which will be used for the restaurant background info on one side and beverage menu on the other

Target Audience

What is your industry?

Restaurant

Describe the target audience for your print design

Males/Females 21- 55 and Families

What 3 things would you like to communicate to your audience through your print design?

New Orleans Theme,
Huey P Long is our namesake - railroad,
Diner Theme

Style and Concept

What print design styles do you like?

I would like to see a diner font used (at least for the headings) I've attached several pictures of food. You can use these or others that you think might work better. I also have attached some examples of menus that have certain diner elements that I like.

What colors do you want to see in your print design?

Colors in the logo and cream color of the current menu (or something similar)

What colors do you NOT want to see in your print design?

neon

What adjectives should best describe your print design?

graphically appealing, classic American, vintage-like

How will you use the print design?

As a restaurant menu

What content must be included in the print design?

All menu items + prices. Breakfast should have its own page with Breakfast Served All Day as the heading. Graphic images of food should be on the menu.

Materials

Contract
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