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Business Info

Business Name

Halftee Layering Fashions

What do you do?

We are a layering company for women. We provide layering options without the bulk and fuss of a full length layer. We bring back the confidence to shop again. We give women options that they never had before. We cater to a 30+ demographic. Think Calvin Klein to Givenchy when designing this new story line.

How many pages of print design do you need?

One page of design in a few different sizes.

List the size requirement(s) for your print design

Banner needs to be sized 9 feet long by 3 feet tall

Target Audience

What is your industry?

Advertising and Marketing

Describe the target audience for your print design

This story line is what we use to grab our customers and give a clear message about our product. We need an update version of our original story line that is on our website www.halftee.com. We are going from the Calvin Klein look to the Givenchy look.

What 3 things would you like to communicate to your audience through your print design?

Clear message
Why they want our product
What are product is

Style and Concept

What print design styles do you like?

Givenchy, Banana Republic, Junie Blake, Calvin Klein, Ralph Laren,

What colors do you want to see in your print design?

Rich, strong bold colors

What colors do you NOT want to see in your print design?


What adjectives should best describe your print design?

Modern, Clean, Sharp, Profession, High commercial, Classy,

How will you use the print design?

I will be printing this for the wwwdmagic trade show this month. I will also be using this for marketing
on the website and on print.

What content must be included in the print design?

Brand: Halftee Layering Fashions. Step 1 Step 2 and or before and after. Product pic (with head cut off so it looks like the model in the pic) I am adding two set of options option 1 pics are #
8310,8437,7377(this need head cut off and color hair blonde to match model)
Option 2:
Pic, #'s 7926(Make white, cut off head photoshop body), 7654(remove halftee layer so it looks like a before), 7693(after pic)



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