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Business Info

Business Name

Private Company

What do you do?

We are a small avionics in-flight entertainment company that specializes in the retrofit market. We are introducing a new product for the iPad. It is a wireless in-flight entertainment interface app designed specifically to give a private aircraft passenger the ability to use their iPad as a remote device in-flight. They will be able to control the cabin lights, change video inputs, view
aircraft moving map and much more...all on their iPad.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

Design a magazine ad.
Dimensions: 10 (W) x 6.5 (H)

We require an eye-catching, modern, sleek but still conservative approach.
Open to illustrations or possibly an interesting background used behind the image provided with the iPad and hands.

Target Audience

What is your industry?

Avionics

Describe the target audience for your print design

Mainly 40 - 60 year old, tech-savvy male audience. Private aircraft owners who use and carry their iPads everywhere.

What 3 things would you like to communicate to your audience through your print design?

We would like to convey that we are an innovative, customer oriented company that is on the cutting edge of avionic technology.
INNOVATIVE
MODERN
SLEEK

Style and Concept

What print design styles do you like?

Like the clean look of Apple marketing. Not opposed to full bleeds or illustrations instead of photography. Looking for that stand-out quality, while remaining conservative.

What colors do you want to see in your print design?

Open to color suggestions, but if using red, please use PMS 199. This is our logo color.

What colors do you NOT want to see in your print design?

N/A

What adjectives should best describe your print design?

cut-above
tech-oriented
sleek and stylish

How will you use the print design?

This ad will be placed in an upcoming avionics magazine

What content must be included in the print design?

Headline, subhead, bullets, logo and we would like to utilize the included iPad with hands image.

Materials

Contract
Files

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