LET ME TELL YOU ABOUT US:
Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden, Sylvia Browne, and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.
HERE IS WHAT WE NEED:
We need a creative cover design for a 6 CD + workbook audio program called: Lead the Field by Earl Nightingale
6.87inches x 6.463 inches plus .125 for bleed
Layered .psd file
Authored by Earl Nightingale, one of the co-founders of the Nightingale-Conant Corporation, Lead the Field is one of our cornerstone audio programs and has been a consistent best-seller for decades. This 12-session, 6-CD program offers the listener a collection of timeless, foundational truths about how to create and maintain a genuinely successful, prosperous life, along with practical steps for putting those truths into action for immediate results. Lead the Field explores topics such as Attitude, Perseverance, and Goal Setting, and teaches the listener how to focus on and develop these fundamental qualities in order to quickly achieve an extraordinary level of wealth, happiness, career success, relationship satisfaction and more. The profound wisdom contained in Lead the Field is communicated in clear, powerful, uncomplicated language that has an instantaneous and transformational impact on the listener. Lead the Field has been called "The Program of Presidents" because so many CEOs, industry leaders, and high achievers from all walks of life credit the program with helping them get to the top.It is estimated that millions of people around the world have listened to this legendary program.
OUR TARGET AUDIENCE IS:
*60% male; 40% female.
*Upper middle income to high income consumers; average household income of $85K and up.
*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)
*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.
*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.")
WE LIKE THESE DESIGNS:
Be creative. We like something new, fresh and something that will appeal to our target market.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Avoid using lifestyle pictures.
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