What do you do?
We are a medical vitality institute that focuses on medical weight loss (i.e. we help people lose weight and keep it off)
How many pages of print design do you need?
Full Color Double Sided Brochure
List the size requirement(s) for your print design
The size of our double gate fold brochure is 8.5x14. The template to use to make the design is attached.
What is your industry?
Medical Weight Loss
Describe the target audience for your print design
Our Target demographic is a woman, age 30 - 60 who is looking to lose weight. We are in a affluent area, so household income is usually $100K or more.
Our clients are educated and have a desire to get healthy, but are very frustrated after trying so many diets and not being successful. They are looking to us to be their savior.
What 3 things would you like to communicate to your audience through your print design?
1) No Magic. This is a based on years of research.
2) They can see quick, safe results
3) Don't be frustrated - we can help you.
Style and Concept
What print design styles do you like?
I like very clean designs. I like using curves in the design, but fonts that are very clean like century gothic.
I want the brochure to convey energy.
What colors do you want to see in your print design?
I like the use of blues, whites, greens, possibly oranges to match with our logo. You're the designer so show me your skills.
What colors do you NOT want to see in your print design?
nothing at this time.
What adjectives should best describe your print design?
energetic, clean, professional, inspiring, eyecatching.
How will you use the print design?
This brochure will be placed at different doctor's offices, distributed at trade shows, etc.
What content must be included in the print design?
I am attaching all of the content that you will need. I am attaching a layout document which provides you with a general idea of what I am thinking about. Also, a text document that provides you with "Content" for the inside of the brochure, as well as "Charts and Lists" that provide you with items that you can use as call outs to emphasize certain points. Also, there are "FAQ" or frequenty asked questions which I feel might be best for the 4th panel of the inside.
Intermixed with the text, appropriate stock thumbnails might be nice. for example - when we are talking about nutrition maybe a picture of fresh produce. etc.
I am also going to attach other designs that I like (but no necessarily love).
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