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Business Info

Business Name

Holidays d'Eleganz

What do you do?

This is a fundraising event for the cardiac unit of the Dominican Hospital Foundation in Santa Cruz, CA. Dominican Hospital is our community not-for-profit hospital.

How many pages of print design do you need?

1 piece, double sided, featuring two distinct events

List the size requirement(s) for your print design

6 inches by 8.5 - folds to 6 inches by 4.25 - full bleed
Template front & back of card: http://www.psprint.com/DOWNLOAD/template...
(Please leave the postage stamp area blank for now)
Template inside left and right of card:

Target Audience

What is your industry?

Non-profit hospital

Describe the target audience for your print design

Community leaders and donors. Group is expecting a stuff event that has gotten stale but we want to give them a fresh, new, fun and unique design that is going to set the stage for an all new event. The average age of the guests will be 50 - 80 years old, so the font has to be easy to read, but the design should be big and grand and super creative.

What 3 things would you like to communicate to your audience through your print design?

1) There are two totally different and distinct events under the Holidays d'Eleganz "umbrella" - the President's Luncheon on Friday and the Hearts d'Light Gala on Saturday
2) The event design for each event needs to be distinct, different, and wonderful on its own, but still needs to compliment the other event
3)These events are going to be unlike anything they've attended before - fun, unique, not stuffy or stale but still elegant and very upscale
(and 4...a big, ornate chandelier should be the uniting element between the two events)

Style and Concept

What print design styles do you like?

Here are some examples, in no particular order, of things that appeal to me. Not saying to use all or any of it, just to give you and idea of what I think gives a FUN feeling and that's catching my eye.

Here's an example of one with a prominent and ornate chandelier:

I really like the different fonts and the fun of text inside the glass here:
(I also like the font treatments for the date, etc.)

Playful but still elegant - I like the element of fun:

Interesting use of black:

Very cool font treatments:

What colors do you want to see in your print design?

Red - "winter holiday" red, not Valentine's Day red
Gold - for accents, glows, etc.
Black - for boldness
White - though I would want to see big punches of color if using a lot of white

What colors do you NOT want to see in your print design?

no pastels or soft colors, the design should be bold

What adjectives should best describe your print design?

Unique, bold, elegant, unexpected, fun party.
And it should be obvious that the President's Luncheon and the Hearts d'Light Gala are two distinct events (under the Holidays d'Eleganz "umbrella").

How will you use the print design?

This will be a save the date card, the design will then be carried over for other collateral

What content must be included in the print design?

Please see attached files. All the text needs to be included.
The "Hearts d'Light" logo needs to be included.
The Holidays d'Eleganz logo needs to be included but can be different colors, color treatments, backgrounds, etc.
A big, bold, ornate, beautiful chandelier should be the uniting design element for the Luncheon and the Gala.



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