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Business Info

Business Name

M.D. Weiss LLC

What do you do?

Independent Publisher

How many pages of print design do you need?

eBook cover and PDF counterpart for print-to-order version

List the size requirement(s) for your print design

TBD for the PDF. Focus on the eBook cover first.

Target Audience

What is your industry?

Personal Finance

Describe the target audience for your print design

Book is written for 18-34 but most of the sales to date have been to parents of college students.

What 3 things would you like to communicate to your audience through your print design?

Looking to replace existing book cover. Please see www.lifehappensbook.com and focus on the content tab. This is an eBook (contains 300+ hyperlinks) with highly stylized design elements (done by layout designer for a major magazine). I need a cover that will attract the parents who are buying most of the books, without alientating the readers (their college-age kids). Also needs to give a sense for what the book looks like on the inside (Jubilat and Omnes fonts, hi-res illustrations done in a contemporary Lichtenstein palette, etc.). Keep in mind, this is an eBook----we're talking about thumbnail covers to be viewed online and on-phone!

Also-----this is the first part of a 5-cover project. I'm redesigning the cover for the first book and will be publishing two more this summer (1 in July and 1 in August). I'm looking to develop a relationship with an artist for all of these covers who will ensure brand-consistency. Consequently, we're talking about what will ultimately be 5 fee-for-service contracts---I'm not asking you to develop all 5 covers for this one project award.

Style and Concept

What print design styles do you like?

I want to use the Jubilat (or something close) font for the lettering and the "Mitchell D. Weiss" block for the author name (please see the main site: www.mitchelldweiss.com for reference). The individual covers can be variations on the same theme. The first 4 book titles are:

1. Life Happens - A Practical Guide to Personal Finance from College to Career
2. College Happens - A Practical Handbook for Parents and Students
3. Life Happens - A Practical Guide to Personal Finance from College to Career - Workbook
4. Business Happens - A Practical Guide to Corporate Finance for Small Businesses and Private Practices

Be sure to take into account the varying lengths of the main and sub-titles!

What colors do you want to see in your print design?

Please stick with Lichtenstein primaries---blue, red, green, yellow for the Life Happens book, if you decide to go for color. However, I would like to maintain the author line ("Mitchell D. Weiss" as white letting within a black box) for brand-promoting purposes, if that's possible. You tell me!

What colors do you NOT want to see in your print design?

See above

What adjectives should best describe your print design?

Gotta be engaging and eye-catching without being overwhelming. Take a look at the content tab on the book site (www.lifehappensbook.com). I really want the viewers to get a sense for what waits for them inside.

The reason for this is simple----personal finance is a BORING subject. My goal is to make it more accessible.

How will you use the print design?

As I said, I'm starting with a redesign of the existing book cover. After that, I'll need the "College Happens" cover and the "Life Happens" cover for the Workbook.

What content must be included in the print design?

You can see the content for the existing the Life Happens book. Note that there's a URL on the bottom of the cover. We're redesigning the websites to coincide with the July launch of "College Happens." As such, everything is going to be consolidated onto the "Mitchell D. Weiss" site. Therefore, please use the www.mitchelldweiss.com URL on the bottom of each of the covers.



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