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Business Info

Business Name

MSR Auto Racing

What do you do?

I am a championship-winning amateur racecar driver competing in road racing in California and need a new racecar livery design for 2012-2013.

How many pages of print design do you need?

Initial comps should show at least a side view. Final design will need to also cover front, top and/or rear.

List the size requirement(s) for your print design

The car is a 1999 Mazda Miata with hard top. The dimensions of the car are:

Width: 66.0 in.
Height: 48.4 in.
Length: 155.3 in.
Wheel base: 89.2 in.

Target Audience

What is your industry?

Motorsports, auto racing, automotive

Describe the target audience for your print design

Current and potential sponsors, spectators, friends and family

What 3 things would you like to communicate to your audience through your print design?

My car won a championship in 2010 and I am looking for a professional, bold looking car so be creative in whatever direction you pursue. Most cars are one or two colors and are usually fairly plain with some stickers. I want the car to look fast and aggressive. If you see it in your rear view mirror, you should be nervous!

Remember that the car is usually moving at high speed from a distance so tiny details are likely to be lost! That doesn't mean you can't include some (as you'll see below), but be sure the core of your design works for "50 at 50" (50 miles per hour at 50 feet).

Style and Concept

What print design styles do you like?

One of the challenges of the Miata is that it is not a very angular car. It has somewhat soft lines which don't look particularly "tough". It would be interesting to see some designs that attempt to make the car appear more angular or "muscular". We are racing wheel to wheel afterall, this isn't a car for cruising on the boulevard.

It's also good to have some fun and be creative:



Here are photos of my car with the current livery:







Here are some photos of other cars that are either wrapped or have really great paint jobs and that I think look great:



https://www.facebook.com/photo.php?fbid=... (3 concepts developed by another racer from a slightly older miata body style)

http://www.flickr.com/photos/ricardipus/... (note this is not exactly a 99 miata but the slightly newer body style 2006+ miata)

http://www.goracingtv.com/03/02/2011/roo... (same as above, a 2006+ miata)

https://www.facebook.com/photo.php?fbid=... (dig how the eagle is integrated in the body; probably wouldn't work on a miata but I like this kind of creativity)

(V8 Supercars always have great liveries)



Because the cars are similarly shaped, the MX-5 Cup Series may give you some ideas of shapes that can work on these cars. Remember we run with a top while they don't. Here are some photos: https://www.google.com/search?q=mx-5+cup...

Please do not copy these cars; they should provide some inspiration from both simple and more complex designs.

What colors do you want to see in your print design?

My primary sponsor's core color is red (as you'll see in the existing livery from this last season). It's not critical that we maintain the red but we are looking for something bold and exciting. High contrast is good. No real requirements on color so long as it looks good!

While the wrap itself is a single set of vinyl, it is possible to layer metallics or other vinyl on top to create certain effects. Design with the "sky as the limit" for the car and we will tone it down as necessary if the vinyl won't support certain combinations.

Things that will stand out in the paddock are textures and gradients as a component of your design. Since most people paint their cars (cheaply), they are not able to have more sophisticated elements. But you'll see in the sample cars that very clean designs with good color palettes can also stand out too. This is truly a blank canvas to play with where the total is greater than the sum of the parts.

What colors do you NOT want to see in your print design?

Pastels and the like probably don't make sense for "bold and exciting".

What adjectives should best describe your print design?

Bold, aggressive, fast.

How will you use the print design?

After attending the 2011 Championship Runoffs, my car suffered damage and is in need of a repaint. Instead of painting the car, I am going to have it wrapped with professional 3M auto vinyl.

Rather than just use vinyl stickers or a few paint colors, a wrap allows a fully designed racecar livery to be created with any number of colors, textures, images, etc. Here is a video of the same kind of car being wrapped: http://www.youtube.com/watch?v=d5WQSj7QS...

What content must be included in the print design?

A. Numbers and Class Letters

My number 12 must appear on the front and both sides of the car so that they are legible. The numbers must be at least 8 inches high with a 1.5" stroke on a contrasting background. Metallic numbers and class letters are prohibited. Remember this must be highly readable while the car is driving anywhere between 50-100mph. Generally people put the 8" high numbers on the front (and optionally, rear) and put larger numbers on the sides of the car.

My car runs in two classes. The letters ("SM" and "STL") and the specified weight of the car ("2400") must appear on both sides of the car and be at least 4" high with a 1/2" stroke on a contrasting background. It probably makes sense to keep the class letters and weight close to each other.

B. Mazda and Mazdaspeed Markings
Included in the zip file are Mazda and Mazdaspeed decal graphics. The "MAZDASPEED logo must appear on foremost part of hood and be 26" wide. It can be white, black, silver, blue or orange.

The Mazda logo decal must appear on each rear quarter panel above the rear wheel opening in a 22" minimum length size. It may be white, black, silver or blue.

For details, see: http://www.mazdamotorsports.com/wcsstore...

C. Toyo Tire Decals
The car must have 4 2"x18" Toyo Tires decals, one on each side, one on the front and one on the rear. On the sides, the decal must appear above the front wheel opening. Some cars curve the logo on a path to appear to be wrapped around the wheel opening.

D. Windshield Banner
Included in the current livery file is a windshield banner that has the ".com" as an exclamation mark. Please use this as-is. You can change the color to fit your design as needed.

E. Personal Sponsor Decals
Included in the zip file are logos for existing partners. They should be integrated into the design:

SafeRacer historically I have positioned them above or below the numbers on my door like a panel. You do NOT need to replicate this. I want their logo to appear on each side of the car.

RacingVinyl.com the company who is wrapping my car, integrate their URL into the design

AIM Tire two small logos, find a place.

F. Name and Nationality
My last name Ghidinelli should be visible on the front of the car. Common placements include the lower passenger-side windshield or upper passenger-side windshield. I chose to previously put them on the headlights like V8 Supercars: http://news.drive.com.au/drive/motor-new... We dont really use the headlights other than to signal a slower car were about to pass, so feel free to cover the headlights partially or fully.

Finally, my last name and the American and Italian flags should appear above, below, in front of or behind the driver side door. It could be over the door as in my current car, on the door, on the hardtop behind the window opening or on the A-pillar.



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