LET ME TELL YOU ABOUT US:
A movie poster, evocative of the 50s, designed to catch the eye and arouse the implacable desire to run out a buy Chuck Palahniuk's newest outrage, TELL-ALL.
HERE IS WHAT WE NEED:
Design through to print-ready mechanical for a 24" x 36" poster to be displayed in bookstores and used as snipes (outdoor posters)
OUR TARGET AUDIENCE IS:
Disaffected urban Gen X, Y and Z. 55/45 male with a smattering of Suicide Girls. Sophisticated college kids. We want them to think that all of their reserves of "cool" will be siphoned away if they don't have this poster adorning the walls of their bedroom/living room/dorm room/panic room/boudoir.
WE LIKE THESE EXAMPLES:
Here are some apt and lurid posters of the time:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The book title
"A Novel by CHUCK PALAHNIUK!"
"Boy meets girl. Boy gets girl. Boy kills girl!"
Photo of Chuck Palahniuk (perhaps turned into a 50s style illustration) in proximity to the words: "It could be the most wicked novel I have ever written!"
"Published by Doubleday!"
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