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Creative Brief

Who are you?

Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden, Sylvia Browne, and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.

What do you need?

We need a creative cover design for a 6 CD + workbook audio program called:

More Money, More Life: Grow Your Income with the Wealth-Generating Power of the Internet

The specs of the cover are 6.5 inches x 6.5 inches.

We need the file to be delivered in a format that can be adapted and edited by our creative team.

To stimulate ideas for the cover, here is a concept which details the main ideas in the More Money, More Life program:

This unforgettable program, from Internet Money Making and Home Business Expert Steven Pierce, will walk you through, step-by-step, what you need to do to start your online business. If you are completely new to online marketing, not to worrythis program was put together exactly for someone like you. If youve been online for awhile, but havent been able to cash in yet, help is on the way. Steven will walk with you all the way to your first online payday. And even if youve been online and are making decent money, but are not making the massive paydays you hear people talking about, hell show you exactly what to do to hit the online jackpot. And it goes without saying that this is the PERFECT program to help you develop a stream of income so you can bounce back from job loss, or prepare for a job loss that may arise in the future.
Heres just a sample of what youll learn:
How to get started on the Internet with minimum investment and minimum risk. No you dont need a big fancy website to get started. All it takes is some time and one other ingredient. Ill spill the beans on that ingredient in my book.
Yes you can work your own hours and get stared while you prepare to exit your full time job. If youll just follow the strategies Ill share with you, the jump to working only your Internet business will be easier than you might think.
How I got started on the Internet without my own website or email list at a time I couldnt afford a domain name or to host a website.
How I accidentally discovered that people would pay me for information on the Internet and I transformed that into a half a million dollar business almost overnight. Im going to show you how to do the same thing.
The number one thing you must offer people on your website. It has nothing to do with your product and EVERYTHING to do with the way you look at your business.

Who Is Your Audience?

60% male; 40% female.

*Upper middle income to high income consumers; average household income of $85K and up.

*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)

*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.

*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and contribute to their larger community through their senior years.

*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!

Requirements

We Absolutely Must Have

The only "must have" is that this cover fits with the author current brand identity. We've provided links above (in the examples) to his website, so you can see his colors, branding, etc.

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