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Business Info

Business Name

Vita Realty Group

What do you do?

Residential real estate sales.

How many pages of print design do you need?

1 page front and back 8.5 x 11"

List the size requirement(s) for your print design

8.5 x 11" 1 page front and back

Target Audience

What is your industry?

Real Estate and Construction

Describe the target audience for your print design

Adult homeowners in a small affluent town. $150k+ per year annual income. 30-80 years of age. College education and beyond. The piece is specifically for use in the town of Winchester, Massachusetts.

What 3 things would you like to communicate to your audience through your print design?

This piece is a "market snapshot" of the town of Winchester, Massachusetts. One portion of this piece will contain monthly market data about homes that have sold during the month. Another portion of that same side will be needed for a postage panel. The cover needs to be creative and exciting. We have visions of it correlating to a photography snapshot. Various titles would include "Winchester Market Snapshot" "01890 Market Snapshot" (that's the zip code) but are open to ideas. Our website, logo, telephone number are imperative in the design. Some sort of call to action as the intention of this piece is to be informative but also to highlight our business as the one to use when buying or selling a home in the town.

Style and Concept

What print design styles do you like?

We would like it to be black, white, silver. Sleek but classy.

What colors do you want to see in your print design?

Black, white, silver.

What colors do you NOT want to see in your print design?

We're open

What adjectives should best describe your print design?

Sleek, classy, sophisticated, luxurious.

How will you use the print design?

Monthly mailing.

What content must be included in the print design?

Personal photo attached. Vita Realty Group Logo. Contact info: Philip J. Vita, Vita Realty Group, RE/MAX Leading Edge, 781-729-HOME (4663), Phil@VitaRealtyGroup.com, ForSaleInWinchester.com



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