What do you do?
At Lezzet, we procure the highest quality spices from the finest growing regions around the world. We work with small family farms, bringing their spices directly to you. From the shores of the Black Sea to the Southeastern Anatolia territory in Turkey to the heights of the Himalayas, we travel the world over to bring their astounding tastes to your kitchen.
Our spices and seasonings are pure through and through, containing no anticaking agents, MSG, preservatives or fillers like salt. The results are immediately tasted in recipes, from lamb dishes to the subtleties of a salad. Maintaining a mastery level of excellence and uniqueness in the products we offer makes us the perfect choice for your culinary needs.
How many pages of print design do you need?
List the size requirement(s) for your print design
5.5" x 8.5"
What is your industry?
Luxury brand food and fashion
Describe the target audience for your print design
Affluent, educated buyers who value quality. They buy luxury brands, shop at upscale stores, such as Williams Sonoma, own Viking brand appliances, spend $700 on a single cutlery knife, are foodies who love great world adventures in taste. If they choose a vodka, it would be a premium brand such as Grey Goose or Death's Door. They have a sophisticated palate, heightened sense of design and an aesthetic that is refined.
What 3 things would you like to communicate to your audience through your print design?
1. Our spices and salts are the best in the world. See our web site, www.lezzetspices.com, for more detailed descriptions.
2. We provide them with an experience in spices and salts that will change their perception of quality. The analogy is the difference between a regular vodka and an ultra premium vodka. We sell the ultra premium spices and salts to those with a discerning palate.
3. Convey an image of luxury and world travel. NO burlap, NO old-styled imagery. This is a clean, sophisticated brand of ultra premium products.
Style and Concept
What print design styles do you like?
Print design styles of Williams Sonoma, Origins, Nike, Apple, Neiman Marcus. Beautiful imagery and strong typography that evokes an experience.
What colors do you want to see in your print design?
Clean, pure colors
What colors do you NOT want to see in your print design?
NO earth tones or muddy colors
What adjectives should best describe your print design?
Sophisticated, clean, uncluttered, powerful, immediate,
How will you use the print design?
Mailing out to foodies and chefs, this piece needs to immediately grab their attention and get them to WANT to open it.
What content must be included in the print design?
We will provide an InDesign file with all content, and a link to a DropBox folder with all needed imagery and logos.
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