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Business Info

Business Name

Mediaspace Solutions

What do you do?

Leading provider of innovative print advertising solutions. Focused on the newspaper and magazine arena and moving into digital/iPad applications. We are aggressive, fun, innovative, results-driven and focused on excellence.

How many pages of print design do you need?

2 pages plus a spine

List the size requirement(s) for your print design

2 pages of 5.875" x 8.5625" with a spine of .5". One of the large pages will be the front cover and the other the back cover.

Target Audience

What is your industry?

Advertising/Marketing/Newspapers/Magazines/Public Relations/Digital Agencies

Describe the target audience for your print design

The target audience for the design are top level officers at the companies in the above categories. This audience is in the 35 to 50 age group, very technologically savvy and has an eye for outstanding design. Current trends in marketing and advertising is their life. They are middle to upper class in terms of household income and tastes. This audience is mainly based in the United States and Canada. The audience is majority male with about a 60/40 split percentage-wise.

What 3 things would you like to communicate to your audience through your print design?

We want the design to draw people into the book and open the cover. The cover needs to represent the culture of Mediaspace and the content inside the book, which is a reflection of Mediaspace. We want to continue to portray the aggressive, innovative nature/culture of our business and this project.

Style and Concept

What print design styles do you like?

Please look at our website for direction in terms of design. We also like the retro/contemporary look.

What colors do you want to see in your print design?

We're open to color scheme recommendations and design that either reflects our current brand on our website or in our logo or goes away from what we currently use. The key will be outstanding design that draws people to the cover of the book. Whatever the color scheme chosen, we need to be able to incorporate our orange/gray logo onto the cover without sticking out or clashing with the greater design.

What colors do you NOT want to see in your print design?

We're open to color scheme recommendations and design that either reflects our current brand on our website or in our logo or goes away from what we currently use. The key will be outstanding design that draws people to the cover of the book. Whatever the color scheme chosen, we need to be able to incorporate our orange/gray logo onto the cover without sticking out or clashing with the greater design.

What adjectives should best describe your print design?

Innovative, aggressive, results-oriented, risk-taking, leadership, business leadership, action, strategy

How will you use the print design?

The design will be on the cover of a book. The contents of the book include interviews with successful business leaders across multiple disciplines and markets. The book will also include chapters about goal setting, business leadership and taking initiative.

What content must be included in the print design?

Our business logo, the firey fist logo with or without the 'Status Quo,' words. For now the title is "Shattering the Status Quo: How Business Leaders Drive Their Companies to Massive Success"

Materials

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