WHAT DO YOU DO?
Educational Inventive Program
WHAT IS YOUR INDUSTRY?
DESCRIBE YOUR AUDIENCE
The target audience for this project is media buyers, ad agencies, and corporate marketing departments.
Many of you are from this world, and we want to be sure we catch your eye!
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
The point that we want to convey in our media kit is that we can reach a highly influential audience, kids, on a daily basis. Our sponsors and advertisers can do this through promoting education on LearningEarnings.com. Our program is a web based incentive program to motivate kids to succeed in the classroom. It is offered free of charge to schools across the country.
Kids, control over 335 billion dollars a year in annual spending. This makes them one of the most influential demographic market segments.
We are interested in developing a media kit product brochure that can be printed and emailed as a pdf document to potential advertisers, media buyers, and ad agencies. We feel the front cover page should be fun, dynamic, and catch the eye of all potential clients. We are open to any style/them, pitch. One idea we had was to use the following statement followed by an image of kids pulling the strings of parents as puppets who are sitting on a pile of cash or a purse(Do you know who influences $335 billion dollars a year in annual spendingor Are you able to reach the community that influences $335 billion dollars of spendingor something similar). Please do not limit yourself to this concept if you feel you have a better pitch for LearningEarnings.com. We are open to all ideas from those that are more creative than we are!
I have attached our logo, and a document with some example information that may be included in our media kit layout. If you need extra bullet points to fill space, please feel free to add something and we will modify the text later. We are interested in the concept, graphics, and design of the document.
Style and Concept
WHAT STYLES DO YOU LIKE?
We like fun, bright, eye catching styles that communicate what we are about.
WHAT COLORS DO YOU LIKE OR HATE?
We have a fun multi-colored logo, and our company deals with kids and education. So we are open to most color schemes.
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
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