Kjkkengalleriet Grenland AS
What do you do?
Our client is a kitchen fitting retailer based in Telemark, Norway, specializing in high end kitchen furniture and fittings.
How many pages of print design do you need?
Different formats with same general layout
List the size requirement(s) for your print design
On behalf of our client we are looking for a creative and eye catching poster for an upcoming customer event. The event features local thought leaders in interior design as well as product specialists from suppliers.
What is your industry?
Describe the target audience for your print design
Mostly affluent, mature woman (40+) looking for interior decatoration inspiration, specifically woman interesting in buying a new kitchen. Most of our clients' customers are proffesionals who are interested in interior design, food and learning from industry experts while meeting like minded people. They generally value and expect credibility and quality throughout the customer experience.
What 3 things would you like to communicate to your audience through your print design?
Learn from experts.
* High end/high quality
Style and Concept
What print design styles do you like?
We want something that appeals to our ideal client.
-> High quality.
Some examples of designs we like:
Clean and simple, yet well presented: http://bit.ly/2iBSAFU
Fun and different approach: http://bit.ly/2wMhHMz
Good use of space, room for a lot of information: http://bit.ly/2wBXyby
Fun and playful style: http://bit.ly/2giwOWO
What colors do you want to see in your print design?
Please see www.kgalleriet.no for colors and fonts. Name of company having the event is Kjkkengalleriet Grenland AS, Kjkkengalleriet is the brand name. Font in logo is Quattrocento, which is freely available at fonts.google.com; http://bit.ly/2vCSyPm.
We're open to using other colors reflective of our ideal client. The event itself does not need to be branded exactly like our overall branding, but it should (at least subtly) reflect our brand.
What colors do you NOT want to see in your print design?
Anything goes, as long as it fits our target market described above.
What adjectives should best describe your print design?
Clean, clear and flexible for different formats.
How will you use the print design?
The print will be the basis for all branding and marketing of the event, and will be used extensively in social media (FB, FB event page, Instagram, cover images etc.), as website graphics (landing pages, website banners/headers) and for print (invitations and posters/flyers).
What content must be included in the print design?
Please use text within "" only. We have tried to explain and translate as best we can after the '-'.
Name of event: "Kjkkendagen 2017" (Kitchen Day 2017).
Above/in front of event name: "I samarbeid med vre leverandrer inviterer Kjkkengalleriet deg til" - in coorporation with our suppliers KJKKENGALLERIET invites you to...
Date: "07.09.2017" - Use in your preferred format with day, month, year. September is september with small 's' in Norwegian (syvende september 2017).
Time: "Fra 12:00 til 19:00" - from noon to 7 PM. Please use 24 hour clock, but choose format (12:00 or 12)
Sub headline: "Inspirasjon og rd til deg som skal ha nytt kjkken" - inspiration and advice to anyone who wants a new kitchen.
Competition, anywhere: "Alle oppmtte er med i trekningen av en Miele robotstvsuger" - All attendees are automatically qualified to win a brand new Miele robotic vacuum. You can find a pictures of the product here: http://bit.ly/2vD0X5m or by searching online.
Value of competition price: "6 999,- NOK" - 6 999 Norwegian kroner.
Event organizer: "Kjkkengalleriet AS, Hagebyveien 40, 3734 Skien" - name of company, address, postal area and city. Feel free to include a small map, if it fits.
Suppliers / partners: "Dyktige veiledere fra vre leverandrer gir rd og gode tilbud" - meet representatives from our suppliers and get tips and great offers;
"Huseby" - logo in zip file (main supplier of kitchen fittings)
"Miele" - logo in zip file (main supplier of kitchen equipment)
"Lberg elektroinstallasjon" - local electrician
"Strandberg stein" - logo in zip file (supplier of stone kitchen tops)
"Blanco" - logo in zip file (supplier of kitchen sinks, mixer taps etc.)
"Falcon" - logo in zip file (supplier of free standing ovens etc.)
The attached zip file includes images from suppliers, logos, product images and event organizer Kjkkengalleriet's logo. Their logo (as seen on www.kgalleriet.no) does not include the graphics anymore, just text. Quattrocento, all caps, #5C2E4B.