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1.The client completed an interactive design brief.
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- The client specifies what they want (and don't want).
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2.Our über-talented designers created dozens of unique designs.
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3.The client picked the winning design and received final files.
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What do you do?
Lou's Naturals family of brands is an all natural meat company committed to providing our customers with only the purest ingredients for our products. When choosing Lou's Naturals, we guarantee products that are humanely raised and fed a vegetarian diet. Our products are always free of antibiotics, growth hormones, nitrates and nitrites, and will forever share the same basic principles in quality and taste. We thrive off of our uncompromising passion to meet the ongoing needs and expectations of our customers with Quality, Integrity and Customer Values. We are a real life story, with a real life mission. This is our Lou's Naturals promise from our family to yours!
How many pages of print design do you need?
bifold business brochure - 3 pages (cover, inside full spread, back)
List the size requirement(s) for your print design
8 x 11 standard paper
What is your industry?
Food and Beverage
Describe the target audience for your print design
Target consumers are younger people between the ages of 18 and 39 who live a very healthy lifestyle and are concerned with eating all natural and organic foods. The target consumer is more interested in natural supermarkets than regular grocery stores. They have a strong connection with the environment, are college graduates, live in urban areas, and are fairly wealthy.
What 3 things would you like to communicate to your audience through your print design?
1. Lou's Naturals represents the umbrella of the family of brands: Wellshire, Wellshire Organics, Wellshire Kids, Garrett Valley, Colameo's, Colameco's Primo Naturale, Lou's Famous, Homestyle Meals, Woodstown
2. All brands offer products with the same, consistent message: all natural, no antibiotics ever, no added hormones, free of nitrates and nitrites, minimally processed, humanely raised animals, all animals fed a vegetarian diet
3. Lou's Naturals core values: quality, integrity, customer value
Style and Concept
What print design styles do you like?
open design format utilizing earth tones and complimentary color tones to our logos
What colors do you want to see in your print design?
colors that compliment our logos
What colors do you NOT want to see in your print design?
any colors that automatically clash with the already existing color scheme of our logos
What adjectives should best describe your print design?
clean, friendly-family oriented, trusting, honest, transparent
How will you use the print design?
brochure will be included in customer mail orders, in store demos, featured through social media and websites, etc.
What content must be included in the print design?
Lou's Naturals LOGO
"Lou's Naturals Family of Brands"
"We would like to introduce you to our entire "family" of 100% All Natural beef, pork and poultry products that are free of added antibiotics, nitrates and nitrites, preservatives and artificial ingredients."
"Wellshire Offers a variety of bacon, sausage, lunch meat, hot dogs, and hams sold exclusively at your local Whole Foods Market. Feel Great. Eat Well!"
Garrett Valley LOGO:
"Garrett Valley Sharing the most popular Wellshire products with shoppers at grocery retailers nationwide. This brand aims to make all natural meats readily available to more customers. Always in Good Taste...Naturally!"
Colameco"s Primo Naturale LOGO:
"Colamecos Primo Naturale Handcrafted, authentic dried meats inspired by our familys Italian heritage."
Lou's Famous LOGO:
"Lous Famous Flavorful skinless chicken sausages full of robust seasonings and fresh herbs. Naturally Better!"
Wellshire Kids LOGO:
"Wellshire Kids Chicken or turkey products packed with great taste and nutritional benefits for children."
Wellshire Organic LOGO:
"Wellshire Organic Adding the benefits of 100% organic ingredients to Wellshires exclusive recipes."
"Colamecos Gourmet, Italian style meals ready to heat and serve just the way Nonna makes it."
Homestyle Meals LOGO:
"Homestyle Meals Old-fashioned, hearty favorites pre-cooked and ready for a traditional family sit down."
Woodstown Farms LOGO:
"Woodstown Farms Sharing the most popular Wellshire products with our Woodstown Farms brand for Canadian Export."
Lou's Promise LOGO
"Lou's Naturals family of brands is an all natural meat company committed to providing our customers with only the purest ingredients for our products. When choosing Lou's Naturals, we guarantee products that are humanely raised and fed a vegetarian diet. Our products are always free of antibiotics, growth hormones, nitrates and nitrites, and will forever share the same basic principles in quality and taste. We thrive off of our uncompromising passion to meet the ongoing needs and expectations of our customers with Quality, Integrity and Customer Values. We are a real life story, with a real life mission. This is our Lou's Naturals promise from our family to yours!"
"To learn more about our Company and products, please visit us at www.lousnaturals.com."
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