LET ME TELL YOU ABOUT US:
Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden, Sylvia Browne, and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.
HERE IS WHAT WE NEED:
We need a creative cover design for a 6 CD + workbook audio program called:
Main Title: Living Rich By Spending Smart
Subtitle: How To Stretch Your Dollar And Get More of What You Really Want
Author: Gregory Karp (Author name should be listed at bottom of cover, apart from the title and subtitle)
The specs of the cover are 6.5 inches x 6.5 inches.
We need the file to be delivered in a format that can be adapted and edited by our creative team.
To stimulate ideas for the cover, here is a concept which details the main ideas in the Living Rich by Spending Smart program:
As The Millionaire Next Door revealed, building wealth isnt just about working harder or what you choose to invest in: its about spending smarter. Now, award-winning Tribune Company personal finance columnist Gregory Karp shows how to do just that.
This new program isnt about depriving yourself. Instead, Gregory Karp shows how to build real, long-lasting wealth by plugging the money leaks youre barely aware of and making sure you spend with a purpose. Karps surprisingly painless techniques will help you eliminate wasteful spending in every area of your financial life. Youll discover how to focus spending on what you really care about...spend less on gifts without becoming a cheapskate...slash your phone bill...pay less for food and still eat what you want...eliminate spending leaks in insurance, education, even entertainment.
From the clothes you wear to the cars you drive, this program will help you build a life thats truly rich because its truly financially secure.
Smart people, dumb spending
Why you need to fire the accountant in your head
What a waste
From inkjet cartridges to extended warranties
Achieving money victory: short-term tactics, long-term strategies
Win todays retail skirmishes (and your lifelong money wars)
How to pay less for the same entertainment
...without having less fun
Why comparison shopping is more profitable than you thought
Surprise: its worth your time
OUR TARGET AUDIENCE IS:
*60% male; 40% female.
*Upper middle income to high income consumers; average household income of $85K and up.
*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)
*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.
*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and contribute to their larger community through their senior years.
*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!
WE LIKE THESE DESIGNS:
Here are some designs from some of our other popular finance/wealth building programs:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No absolutes! Get out of the box and be creative. Even though the designs above have been popular, try to do something a bit different from what we've done before!
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