LET ME TELL YOU ABOUT US:
Clarity in Numbers, LLC is a year old firm that consults with employers to help manage their total retirement programs including pension and retiree medical plans. We have diverse experience providing actuarial valuation and consulting services in many industries, ranging from not-for-profit, tax-exempt, and governmental entities to Fortune 500 publicly traded companies. We call ourselves Clarity because we guide clients step by step through the complexities of managing their benefit plans.
Please see www.clarity-llc.com for more details.
HERE IS WHAT WE NEED:
We need a 2 sided postcard. One side will be an image and tagline to grab the viewers attention and the other side will be a brief description of Clarity services. Our first choice is a lenticular postcard with a Flip effect. Please go to http://www.big3d.com/effect.shtml for basic flip samples. However, we will consider other options.
OUR TARGET AUDIENCE IS:
New and existing referral sources including: Auditors-accountants, attorneys, investment advisors, health insurance brokers, retirement plan administrators
Prospects including privately owned businesses, non-profit organizations and governmental entities (such as City of Chicago, Cook County or University of Southern Georgia).
Prospects include human resource, finance directors (CFOs) and CEOs
We are not targeting any current clients
We want our customers to think we are a firm that provides high quality consulting at a more reasonable fee than the larger firms. The Clarity team is respectful, responsive, flexible, and affordable.
We help our clients understand complicated technical information.
WE LIKE THESE DESIGNS:
Something to grab audience attention while maintaining a professional image within our industry. We really want this postcard to stand out and be different. We like the "illuminating shades of gray" theme that Clarity uses throughout our marketing materials.
What we don't like:
We don't want to repeat our website and use dominos and buttons again unless you feel it's necessary to tie this together. We use dominos on our marketing materials.
Get out of the typical "consulting" look of black and white people at their desk behind a computer.
Not a fan of using stock photo's of generic people in our marketing materials but open to it if you really think it's necessary to achieve a dynamic creative.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Clarity Logo (attached)
My information and credentials:Stacey B. Levine, FSA, EA, MAAA, CEO and President
General firm address, email ,and phone number 125 South Wacker Drive, Sutie 300 Chicago IL 60606; email@example.com; 312.893.5450
Business card attached for reference only to other marketing materials we use
Marketing public opeb one-pager attached for reference only as sample marketing matierals we use
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