Leadership Email

LET ME TELL YOU ABOUT US:

We are an adult continuing education training company that trains publicly and privately. We are the leading provider of seminar training in North America for business professionals. Our training events include seminars, teleseminars, and a collection of online learning programs.

HERE IS WHAT WE NEED:

We need an EMAIL advertisement created to help us advertise our Leadership programs (with two featured in the copy). This is a B2B campaign. The copy is attached. This is NOT a print piece, it will be an email, however, there isn't a selection for email design.

A layered PSD will be needed once the design is approved.

OUR TARGET AUDIENCE IS:

This is a B2B audience. Most of our customers / contacts are in the Training, Organizational Development, or Human Resources Departments. Most of the others are department heads, Managers, Directors, VPs, C-Suite (CEO, COO, CLO), etc in all industries and company sizes.

WE LIKE THESE DESIGNS:

Though I dont have any to attach, here is a list of things we like:

Design that enhances readability

Smart use of white space (clean looks, not crowded with design)

Bright, vibrant palettes (we are looking to grab attention and wow the reader)

Smart use of texture in any background

Creative, yet still readable. Font selection and text placement can be the strongest on the page (not necessary to find a graphic that will literally represent the theme).

Contemporary look (not stuffy and uptight)

Limit use of reverse text

Avoid using pictures / illustrations / silhouettes of people. If you feel like you need to use illustrations of people, go for the humor edge and use those in a cartoonish nature.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Please see above.