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Business Info

Business Name

The Back and Neck Bedding Company

What do you do?

We sell back and neck friendly 100% natural latex mattresses and electronic adjustable beds. premium quality at affordable prices.

How many pages of print design do you need?

single page

List the size requirement(s) for your print design

20x3 is the size of the ad

Target Audience

What is your industry?

Retailing

Describe the target audience for your print design

latex Mattresses
-persons who are looking for a back friendly mattress to promote years of deep restful sleep - aged 45 and over

adjustable beds
-persons looking for a level of comfort that cannot be achieved in a standard flat bed age 55 and over.

What 3 things would you like to communicate to your audience through your print design?

1 - Certified and guaranteed quality
2 - all products are affordable and not as expensive as they think
3 - they can trust our company as we have been in business since 1981

Style and Concept

What print design styles do you like?

I am looking for clean, fresh and welcoming.

What colors do you want to see in your print design?

the use of greens and blues. please see attached previous ad as an idea of what colours i like.

What colors do you NOT want to see in your print design?

no boring dull colours

What adjectives should best describe your print design?

best price guaranteed

How will you use the print design?

in the newspaper and online.

What content must be included in the print design?

'SALE 20-36% OFF!'
'Don't pay more than you need to'



PLEASE SEE ATTACHED AD FOR WORDS TO BE INCLUDED.
please see attached logo to give you an idea of my brand colours.

I need more life and fun in the ads and an ad that catches my audiences eye.

Materials

Contract
Files

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