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Business Info

Business Name

Vallarta Yacht Club

What do you do?

Vallarta Yacht Club is a non profit organization located in Nuevo Vallarta, Mexico. We have recently been awarded to opportunity to host the Laser Worlds Championship 2016. This is actually broken down into 4 events over a period of 2 months.

How many pages of print design do you need?

We will need 1 design of a banner. It will be 2 meter x 3 meter banner that says Laser World Championship 2016

We want you to incorporate our logo provided in the material section and add elements of sailing competitions, ocean, lasers.

List the size requirement(s) for your print design

Anything from t-shirt and business card to banner

Target Audience

What is your industry?


Describe the target audience for your print design

Sailors for all over the world ages 20 - 75

What 3 things would you like to communicate to your audience through your print design?

Type of event - Sailing Lasers
Culture of Mexico

Style and Concept

What print design styles do you like?

http://www.laserinternational.org/ - See the actual logo of the Laser Class
https://www.facebook.com/optinam2014 - This Huichol design of a whales tail was used in a previous event

What colors do you want to see in your print design?

Reds and blues primarily

What colors do you NOT want to see in your print design?


What adjectives should best describe your print design?

Cultural, champion worthy

How will you use the print design?

As branding for the event on flags and banners, as stickers on the boats and on social media.

What content must be included in the print design?

We have attached our logo that we want you to build the banner around. You can use elements of the ocean, racing, lasers (sail boat), flags, etc.

We currently plan to use it on the website, but the detail in it makes it impossible to use on printed material so it does need to be cleaned up a bit.



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