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Business Info

Business Name

RUCEC

What do you do?

Training

How many pages of print design do you need?

One large postcard -- back and front

List the size requirement(s) for your print design

11" x 6"

Target Audience

What is your industry?

Training

Describe the target audience for your print design

People who go to professional development seminars

What 3 things would you like to communicate to your audience through your print design?

This is mostly a calendar piece -- that tells people what seminars are coming to their area. This is a template that you're creating -- I've used "Atlanta" as my sample market, but we will be swapping out different markets and different seminar dates/locations. So we need a design that serve as a template that we can use in all our markets across the US and Canada.

Style and Concept

What print design styles do you like?

There is a LOT of copy on this postcard. Your challenge is to organize all the copy so that it's easy to read ... and still have a design that is attractive and eye-catching so people will stop and read it.

What colors do you want to see in your print design?

Do use our logo -- provided -- which is blue.
I suggest also using some bright, eye-catching colors as well (possibly a bright/electric green for some areas). HOWEVER, readability is crucial! Don't go overboard with any design elements that could get in the way of making this easy to read

What colors do you NOT want to see in your print design?

When we print these for various markets -- we'll only be swapping out the black plate at the printer. So any information that changes MUST be done in black ink (and you CANNOT reverse it out of black ... it must be typed in black). That includes: all references to the market name (in this case "Atlanta"); all seminar titles, and all seminar dates

What adjectives should best describe your print design?

Easy-to-read
Eye-catching
Fun

How will you use the print design?

We'll be mailing these calendar updates.

What content must be included in the print design?

Use ALL the copy in the word file I'm attaching.

Note -- I'm also providing a PDF layout guide -- that's just to show you how the information can be organized. Since there's so much copy -- I'm hoping this is helpful. The layout guide is UGLY though -- your design needs to be AWESOME!

Materials

Contract
Files

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