Cruise Lines International Association
What do you do?
Cruise Lines International Association (CLIA) is the worlds largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. October is Plan a Cruise Month and the cruise industry is coming together to further educate consumers, media and travel agents about the amazing benefits of cruise travel.
How many pages of print design do you need?
One Single Page - Infographic
List the size requirement(s) for your print design
This will be digital - 8.5 x 14
What is your industry?
Advertising and Marketing
Describe the target audience for your print design
October is Plan a Cruise Month and the cruise industry is coming together to further educate consumers, media and travel agents about the amazing benefits of cruise travel.
What 3 things would you like to communicate to your audience through your print design?
- Visually show land-based (car, hotel) vs cruise travel
- Show cruise travel in a positive light
- Showcase cruise travel as the modern, convenient way to travel
Style and Concept
What print design styles do you like?
Please see logo attached
What colors do you want to see in your print design?
Blues, aquas, maybe yellows
What colors do you NOT want to see in your print design?
Brown, red, pink, purple
What adjectives should best describe your print design?
Fun, modern, sophisticated
How will you use the print design?
This infographic will accompany media materials that will be distributed to media, posted on social media and shared with travel agents.
What content must be included in the print design?
Please see the attached document
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