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Now You're Cooking
What do you do?
I am creating a range of classy top-end market cake baking kits. These kits are marketed to gourmet delis and with potential of David Jones. They are preservative and artificial flavouring free.
How many pages of print design do you need?
Both the inner and outer layer of the cube. Outer layer = 5 sides. Inner layer = 5 sides. A matching business card (should be same as top of box)
List the size requirement(s) for your print design
The outer layer of the cube is 12x12x12cm - 5 sides printable.
The inner layer is 115x11.15x12cm - 5 sides printable. Bottom is viewed as part of the outer packaging.
Business card to match top of box.
What is your industry?
Gourmet Food Manufacturing
Describe the target audience for your print design
The Double Layer Chocolate Cake Baking Kit will be sold at up market gourmet delis. It is targeted to working professional who like to shop at gourmet delis as well as lunching mothers and socializing ladies. It is an up market cake that could be proudly presented at a home-held tea party or made for a real treat. It is targeted to shoppers who have a bit of extra money to spend. It is targeted to those who love their kitchens and it should match a kitchen that includes appliances such as espresso machines and Kitchen Aid mixers.
What 3 things would you like to communicate to your audience through your print design?
Clean, Elegant, sophisticated. Understated classic simplicity.
Style and Concept
What print design styles do you like?
Old vintage meets contemporary design. The box is out of place for a cake mix, more elegant, and makes people think more of a perfume box or a little gift. An expensive gift, a treat, a rarity/privilege. People have bought this because they want something more, something exquisite, refined, very classy and elegant. Very fancy. Understated and classic. Splashes of vintage but in a classic, contemporary frame.
What colors do you want to see in your print design?
Colour Palette should include the sophisticated grey colour palette as well as bage/taupe/gold. Please look at my website:
The photos will be shot on a metallic workbench, so taking the silver reflection, they will include the use of white chin and baige/ taupe/ gold ribbons and edges to the china. Using my image on my front page of my website and the http://www.degraeve.com website, i have created the colour palette:
A good book to look at is: Alinea - you can look inside the book on amazon:
Intelligent use of greys, contrasting blacks and whites.
Or at their website - http://www.alinea-restaurant.com/pages/g...
What colors do you NOT want to see in your print design?
No shocking bright colours
What adjectives should best describe your print design?
Elegant, sophisticated, unique, old vintage meets contemporary design. Understated classic simplicity. Clean. To compliment a high resolution, glossy macro photo shots. exquisite, refined, very classy and elegant. Very fancy. Splashes of vintage but in a classic, contemporary frame.
How will you use the print design?
The design will be used to print cube packaging for my baking kit.
The packaging is a two part cube, measuring 12x12x12 cm on the outer layer and 11.5x11.5x12 cm on the inner layer. The top layer has 5 visible sides and the bottom of the inner layer is viewed as part of the outer packaging when the cube is sealed. The other inner 4 sides are only viewed once the customer has opened the box.
I have included photos of the cube in my full brief (attached)
What content must be included in the print design?
Full details included in Design Brief
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