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2XU North America
What do you do?
Company is pronounced "Two Times You" and represents the idea of "human performance multiplied".
We manufacture and sell high-performance athletic garments. The company was founded in Australia and has been known for our superior technical products and having a history with endurance sports. We are opening a flagship brand store in Century City, CA - in the heart of Los Angeles.
How many pages of print design do you need?
Looking for one custom pattern of design to be a part of a collection of apparel
List the size requirement(s) for your print design
Design should be able to be incorporated into a variety of apparel items - training top, cross training tops, cycling jersey, compression shorts, calf sleeves, arm sleeves, hats
What is your industry?
Describe the target audience for your print design
Los Angeles Crowd, athletes and fitness enthusiasts.
Split between men and women
Ages are generally 25-55
Mid to higher income - our products retail prices are higher than most regular athletic gear.
Again, sports and performance minded customers.
What 3 things would you like to communicate to your audience through your print design?
"LA Vibe or representation" Have seen some "street art" in wearables that is cool
Novelty and limited edition
The 2XU "X" device and our logo
Style and Concept
What print design styles do you like?
Open to all creative ideas. We did a special design for the Kona Ironman race that incorporated floral and Hawaiian elements that went over very well.
We like what Michael Phelps did with the street art swimsuit.
Again, open to all ideas.
What colors do you want to see in your print design?
What colors do you NOT want to see in your print design?
What adjectives should best describe your print design?
2XU logo and X device
How will you use the print design?
Apparel print designs
What content must be included in the print design?
2XU logo and X device
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