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Business Info

Business Name

KURE Juice

What do you do?

Juice and Smoothies

How many pages of print design do you need?

We need a 'theme' or collage of designs to wrap our vehicles and print on our cups.

List the size requirement(s) for your print design

high resolution

Target Audience

What is your industry?

Advertising and Marketing

Describe the target audience for your print design

Women 18-34

What 3 things would you like to communicate to your audience through your print design?

1. Our product represents the evolution of human eating. We want to depict our foraging ancestors, super humans of the present and future, and connect the dots between the two.

2. We are looking to communicate our organic product by using hand drawn lines and simple, iconic figures/ motifs that say 'natural' and 'playful' while remaining modern and fresh.

3. Our logo must be incorporated. It needs to be the largest part of the graphic.

Style and Concept

What print design styles do you like?


This site has some good examples. In particular, the black chalk board drawing.

What colors do you want to see in your print design?

Everything needs to be white. Our vans are grey, and our drinks are either green or red. The white lines will look clean.

What colors do you NOT want to see in your print design?

anything that is not white

What adjectives should best describe your print design?

(some of these are clearly not adjectives, sorry) urban, clean, artsy, professional, clever, antique, americana, tattoo art, sailor jerry, chipotle bags/branding, sophisticated, informative, organic, hand drawn

How will you use the print design?

Wrap our vehicles, wrap our clear compostable cups

What content must be included in the print design?

Our logo (can be hand drawn as well) Images that depict primitive food/eating/apes, superhuman/healthy people, everything in between. Words describing the same.



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