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LET ME TELL YOU ABOUT US:

Kol Hadash is a Humanistic Jewish congregation based in North Suburban Chicago. Please visit our website (www.kolhadash.com) for additional background and information.

HERE IS WHAT WE NEED:

A four-color two-sided 4"x 6" postcard for an upcoming mailing about our Sunday School and special events. Additional details are enclosed with the project files.

Basic Postcard Info:

Size: 4" x 6" [Full Bleed]

Color: Full Color [4-color process] Both Sides

Notes: Leave Room for Address [either white or light in color]

Return Mailing Address:

Kol Hadash

175 Olde Half Day Road

Suite 123

Lincolnshire, IL 60069

www.KolHadash.com

Postage Info:

Please use the following postage information. It needs to be placed in an approx. 1"x 1" square in the upper right corner of the address side of the postcard. It needs to be centered within the box and in a sans-serif font. The box should be just less than a 1/4" from the upper right corner.

PRESORTED

FIRST CLASS MAIL

U. S. POSTAGE

PAID

CHICAGO, IL

PERMIT # 9711

Kol Hadash Logo:

File: KHHC logo_CMYK (in eps, AI, and JPEG formats)

Event Information:

This is the primary information we need to communicate. However this does not need to be prominent and can be purely informational. Feel free to re-work as needed so long as the basic information is intact. Also, remember you have both sides of the post-card to deal with as well.

Sunday School Open House

Sunday, May 17, 2009

10:00-11:30 am

Deerfield High School

Student Cafeteria (rear entrance)

1959 Waukegan Rd.

Deerfield

School Picnic

Sunday, August 30, 2009

4:00-6:00 pm

Jewett Park

Park Ave. between Deerfield Rd. & Hazel Ave.

Deerfield

RSVP - Dawn Friedman

Youth Education Director

education@KolHadash.com

847-347-3003

Photos:

We are providing 15 photos from which to choose. It is up to the designer to determine how many (1 or more) and what portions of the photos to use. We are providing a large selection so that the designer has a good range of images to choose from, in any way they feel meets the challenges of this design.

Colors:

You can see our corporate colors in our logo (purple and gold/brown). While it would be nice to have these colors worked into the elements of the design, they do not need to be prominent, or even part of the logo (feel free to change as needed by the design). We would like this piece to be COLORFUL and EXCITING and grab the attention of our audience. Do not feel obligated to use these colors in any way, and if used they are used, they can be extremely subtle in their use (hairlines, borders, etc.)

Tag Line:

Primary: Sunday School is about learning who you are, where you came from, and how to be a mensch*.

Asterix: *What your Bubbie wants you to grow up to be.

The idea is to use the tag line as part of the primary piece and to place the definition smaller, somewhere on the piece. Remember you have two sides here, so consider the best placement for both.

Optional Information:

Intermarried Families Welcomed

PreK - 10th Grade, Parent-Tot Program

Two-Year Bar/Bat Mitzvah Program

Emphasis on Jewish History and Culture

This information is not essential and only should be used if can be used effectively in your design.

OUR TARGET AUDIENCE IS:

Local Jewish parents with school-age children (1st-3rd grade). Our goal is to attract perpspective members to one or both of our upcoming events and to generate interest/enrollment in our Sunday School.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Logo, Photo(s), Event Details, Contact Information, Return Address, Mailing Permit, Tag Line

Please refer to the enclosed document.

Materials

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