Kilkenny Arts Festival 2009 Poster Image

LET ME TELL YOU ABOUT US:

We are Irelands oldest arts festival based in the beautiful medieval city of Kilkenny. Widely known for the high quality of the work we present, we describe the festival as multidisciplinary i.e. there are many different strands of the arts presented. The festival started in 1974 as a classical music festival and has added visual art, jazz / world and traditional Irish music, theatre, dance, literature, street theatre, craft and childrens events over the years.

Get a feeling for the festival here:

http://www.youtube.com/watch?v=DF4bLAXeH...

There has been a slight elitist perception around the festival (probably because of its classical music beginnings) but this is not the reality.

We are aiming to present a contemporary accessible image while striving always to present the highest quality work.

Kilkenny Arts Festival is a for IMPACT not for profit organization.

HERE IS WHAT WE NEED:

We are looking for a poster image for the 2009 festival.

The image will also be used for the website skin and other festival collateral.

The image must work in portrait and be able to be modified to work in landscape.

The poster dimensions are as follows:

Height: 610mm

Width: 245mm

The image must fit with the festival brand personality and values (see attached powerpoint summary)

OUR TARGET AUDIENCE IS:

We describe our target audience as Adventurous Spirits aged between 30 and 35.

They appreciate the creativity and like the arts though are not experts in the arts.

They love the festival for a number of reasons:

- Most of our events are staged in Kilkennys beautiful heritage buildings (Castle, cathedrals and Rothe house)

- Kilkenny is a small city, easy to get around and when the festival is on there is a really great atmosphere

- It is very easy to dip in an out of a wide range of different types of art for free or very low cost

- This allows always for the serendipitous discovery of new experiences

The target are university educated and likely to work in a creative field e.g. design, architecture, advertising, PR, marketing etc

They are interested in self development, sustainability and authenticity

WE LIKE THESE DESIGNS:

Simplicity

Single mindedness

Colourful

Contemporary

In keeping with the brand personality

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Communication hierarchy:

Top:

1: Kilkenny Arts Festival

2: 7 16 August 2009

Bottom:

A banner that will hold sponsor logos, the festival logo and the festival contact details

It not necessary to include the festival logo in the image