• Award$400
  • Entries54
  • Creatives23



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Business Info

Business Name

It's My Heart, Inc

What do you do?

Its My Heart is a National non-profit dedicated to support those affected by Congenital Heart Defects. Website address: www.itsmyheart.org

How many pages of print design do you need?

1 Page Poster w/ Logo for Conference (logo of IMH will be attached below)

List the size requirement(s) for your print design

IMH needs a new poster look for its 2011 National Family Conference. The needs to be vector scalable to be sized to a 2FT by 3FT poster. It also needs to be legible to possibly be reduced to a smaller scale.

Target Audience

What is your industry?

The professional medical industry and families affected by CHD.

Describe the target audience for your print design

This conference is a professional event that will include some of the top surgeons in the cardiovascular community as well as families that have been affected by congenital heart defects. The audience is both so a look that would be attractive to the day to day families as well as the professional community is what is needed here.

What 3 things would you like to communicate to your audience through your print design?

1. Attractively professional for a wide audience.
2. Its about families and the medical community together.
3. Fresh, not too modern but just the right mix that keeps a feeling for progression.

Style and Concept

What print design styles do you like?

Prefer something on a white backdrop.

What colors do you want to see in your print design?

It's My Heart's standard colors are Red and White, we can mix other matchable colors with it so I will leave the color scheme open to the designers.

What colors do you NOT want to see in your print design?

Too much red.

What adjectives should best describe your print design?

Professional, fun, community, family, today, together, educational, friendly, fresh.

How will you use the print design?

Print design will be used as posters to hang and advertise in Hospitals and around the community. Design needs to have all the detail and some key points on the event as well as be attractive to a wide audience for involvement.

What content must be included in the print design?

The following information must be made on the page.
1. Name
2. Date, location, event details.
3. place for registration, link to wesbite registration.
4. space for quotes, list of VIP attendees
5. Area for sponsors
6. area for conference content, Its My Heart info

Attached are some files and information about the organization to better get a feel for the style. In addition, the logo icon of Its My Heart is attached. Please visit the website for more information. If there are any questions or the designers would like to have some other details as we start the projects please let us know - we will update and share as much as possible to ensure that the designers have the right tools.



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