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LET ME TELL YOU ABOUT US:
Design Arts Seminars, Inc. has been serving the continuing education needs of licensed interior designers and architects since 1992. We offer seminars in the US and study abroad programs, all accredited for continuing education credits.
HERE IS WHAT WE NEED:
Design Arts Seminars, Inc. sponsors continuing education programs. We need a brochure (bleed okay / full color) (see "note" below regarding flat size and folded size requirements) showcasing our upcoming calendar of events (half day and full day seminars in the US) and study tours (in Paris and New Orleans). All these events are accredited for continuing education credits and are only open to licensed designers and architects seeking CE credits.
The brochure will be mailed to clients and prospects via direct mail. We need a design (see what we like and especially the "what we don't want to see" sections) that will appeal to the designers and architects' visual side (plenty of photos, which we can provide upon request) while still being very readable (size of text is important as we have large pecentage of our customer base who no longer see like they did when they were fresh out of college - that includes me too).
At any rate, it needs to be visually appealing, sophisticated, luxurious yet give them quick and easy access to the what they need to know (what is being offered, what is it about, when, where, how much and what CE credits they get for it.)
Note - Pragmactics to keep in mind:
1 - The printing company we work with uses standard US size paper (9x12 , 8.5 x 11 , 11x17 , 19x25 , 20x26) but of course, once folded (which can be done anyway you like, within reason), the size of the folded piece must meet USPS aspect ratio (once folded, the brochure's length divided by its height must fall between 1.3 and 2.5).
2 - Design must be done in Adobe InDesign if at all possible so that final minor edits can be made in-house if at all necessary
Info We need inserted the brochure:
We need all events listed on the left column of the newsletter posted online at http://designarts.net/09.06.01.Newslette... (ignore right hand side column except for the Paris and New Orleans study tours) The info posted show the what, when, where, approval #s and continuing education credits. Click on "Course Title" in newsletter to access course description, which must appear in brochure (just the description) and how much (typicall $245) There needs to be a course description similar to the one in the example we uploaded.
What we really don't like (anything that remotely looks like any of the two example below):
OUR TARGET AUDIENCE IS:
Licensed interior designers (not decorators - no offense) and licensed architects.
WE LIKE THESE DESIGNS:
okay, we picked (see files we uploaded) one of our own designs (no shame, I know)... It was an 18 x 23" folded in half on 23" side then trifolded on 18" side for a finished folded size: 6" X 11.5"
We selected this one as an "example" because it worked well for our audience (very visual people: designers and architects). We just think a professional can pick up the idea and make it his/her own and - greatly - improve upon what we had come up with. Our clients loved the many images in the design but thought the calendar was a bit hard to "read/follow".
The calendar part of it is what we liked. The "back" (where the registration form is, etc.) was not as successful but we hope this will give you an overall idea of something we like.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We selected two brochures from two very successful and very popular seminar companies in the US. Though the designs they use apparently work for them, we reallly DO NOT want to see anything that looks anything like these two designs:
Again, we recognize it evidently works for them but this is not who we are.
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