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Business Info

Business Name

Sun Pacific Insurance Brokers

What do you do?

Help consumers find the lowest rates, combined with the best possible protection on their auto and home insurance.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

Needs to be in AI or EPS format, so the size can be enlarged enough to be on a car wrap.

Target Audience

What is your industry?

Insurance

Describe the target audience for your print design

This design is intended to be humorous and play off of Geico's ads. The design will be featured on a car that will be driven around Orange County, CA, which is a primarily affluent area. Both male and female, with a college education. Target age of 25-40.

What 3 things would you like to communicate to your audience through your print design?

Trust, Savings, Protection

Style and Concept

What print design styles do you like?

This concept is playful in tone, so the design needs to be playful and fun. Although the image is a cross between a gecko, duck and caveman, the design needs to be light and comical, and not scary.

What colors do you want to see in your print design?

Green and Blue as the primary colors. But any colors that you feel necessary to complete the design are fine.

What colors do you NOT want to see in your print design?

Red, Orange

What adjectives should best describe your print design?

Fun, Comical, Attention Grabbing

How will you use the print design?

The design will be used on a car wrap, as well as some direct marketing mail pieces.

What content must be included in the print design?

There is no particular content that we need in the design. I'm sure you are familiar with the Geico Gecko and Caveman, as well as the Aflac Duck. We are basically looking for a creature that is a mix between the three, that looks similar to the current mascots. However, for copyright purposes, we need the design to have a fresh take on the gecko, caveman and duck.

We are open to your creativity on whether you think the creature would be better served having the head/body of a caveman, gecko or duck and are looking forward to seeing your creative options..

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