• Award$500
  • Entries32
  • Creatives14

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Business Info

Business Name

The Marketing Store - North America

What do you do?

The Marketing Store is a global full service marketing communications agency. We are an established leader in global marketing services and are committed to bringing innovation and award winning creativity to our blue chip clients. Our people turn pure imagination into fantastic products and promotions.

How many pages of print design do you need?

Two 8.5x11 pages with .25" white border around edges

List the size requirement(s) for your print design

8.5x11 double-sided Infographic in CYMK

Target Audience

What is your industry?

Marketing/Advertising

Describe the target audience for your print design

Advertising Conference Attendees (mostly Executive)

What 3 things would you like to communicate to your audience through your print design?

We are looking to create a handout that represents the current attendee makeup for an Advertising Conference. (ex data: 54% male, 46% female, total twitter reach of 150,000, average twitter followers of 350, etc.)

The final piece should:
1. Communicate the data cleanly and clearly
2. Include images/iconry from twitter, linkedin
3. Include images/iconry indicative of the data represented

Style and Concept

What colors do you want to see in your print design?

Required:
Main Blue: 73,30,0,0
LghtBlue: 19,3,1,0
Navy: 92,61,9,1
Gray: 53,41,39,5

Optional:
LightBlue2: 49,15,2,0
DarkNavy: 100,94,34,43
Pink: 3,98,0,0

What colors do you NOT want to see in your print design?

any oranges or reds.

What adjectives should best describe your print design?

Clean, informative, graphical (vs. textual), symbolic, interesting

How will you use the print design?

Distributed to conference attendees on double-sided 8.5"x11" and as two 18"x24" posters. Only 8.5x11 size for delivery.

What content must be included in the print design?

We will provide:

1. A set of statistics that will need to be represented on the infographic
2. Two logos to place on the inforgraphic
3. A wireframe and text to accompany design

Materials

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