LET ME TELL YOU ABOUT US:
We are a coalition of business leaders, community members, social service providers and IL taxpayers. We are launching a campaign to bring attention to the bloated pensions in IL as we offer a solution to help save our state through pension reforms.
HERE IS WHAT WE NEED:
We need a logo that we will eventually incorporate into a brochure and other collateral materials that we will use to solicit support and attract coalition members. This logo must amenable to a broad audience from corporate CEOs to college students. We are looking for something with shock value, but something businesses would be willing to sign off on. It needs to be credible, yet very catchy. We want to conjure up images of Abe Lincoln.
OUR TARGET AUDIENCE IS:
We have four audiences and the logo needs to appeal to all:
Business leaders and organizations
Non/profits/social service agencies
We want to appeal to each audience's anger and frustration with the current state of affairs. We want them to want to be part of the coalition that essentially says "enough is enough, we're not going to take it, the solution is real pension reforms today," this logo needs to resonate with everyone.
WE LIKE THESE EXAMPLES:
We have two ideas we would like to see flushed out.
1. Use the penny, have a tear coming from Lincoln's eye (draft is attached, too common, don't realize its a logo)
2. The Obama-like hope ad...we want it to be edgy and appeal to a broad audience. (Attached is just a rough draft. We don't like that lincoln cause you can't read his face, and we don't like the color green, its not catchy enough)
3. Another idea is lincoln with empty pockets, we just don't want it to be too cartoonish.
Some tag lines include:
Illinois is Broke
We've had enough
We're not gonna take it
Real Pension Reform Now
It's time for public trust
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Reference to Abe Lincoln and IL. We don't want this to appear partisan so the logo should not be predominately red or predominantly blue, but you can use both colors. If you are going to do the penny design, we prefer to keep the same font that's on the penny. Remember, we are going for a look that is very impactful that provides shock-value, but dignified enough so it appeals to a business audience too.
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