• Award$500
  • Entries91
  • Creatives33

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Creative Brief

Who are you?

iHerb.com is an online natural product retailer carrying over 600 well-known brands and over 20,000 products.

We only sell online.

Product range: organic, herbal, vitamins, nutritional supplements, sports nutrition, vegan, grocery items, bath and beauty.

Please visit iHerb.com to get a better idea of who we are and what we sell.

iHerb.com

What do you need?

A very attractive, eye catching, original 8.5 x 11 promotional piece - Printed 4/4 (4 color - both sides)

Earthy colors
Pistachio Green
Blues

We will pay for royalty free images from Dreamstime.com or iStock.com, if used.

This Flier will be handed out by our affiliates to promote our products, by means of their own referral code.

The flier must have a coupon type of area (but doesn't have to look like a coupon) where the affiliate can write their 6 digit code.

This flier is to compel people to shop at iHerb.com, using the code during checkout to save $5 on their 1st order.

Flier should highlight "$5 off your first order" using the 6 digit code.

Flier will not fold at press, but should be designed in a way where folding to 5.5 x 8.5 will not interfere with look.

The attached PDF may better explain what we want, however do not let this influence your design.

We expect to see more graphics and oomph!

Who Is Your Audience?

The organic shopper
The elderly who supplement their diet.
Anyone interested in better nutrition.
The Health minded natural grocery shopper.
People looking for natural alternatives.

Requirements

We Like These Examples

We are really leaving this open to your creativity and dont want to sway you in a particular direction. It must be exciting and different.

We will be giving feedback along the way.

We Absolutely Must Have

- iHerb.com
- The benefits of shopping with us.
- $5 off
- The overall savings.
- The convenience of shopping online
- Fast shipping
- Growing selection


Not absolutely, but we prefer earthy colors such as Pistachio Green, Blues (something organic looking)

Materials

Contract
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