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LET ME TELL YOU ABOUT US:
Hungrys Caf and Bistro was established in Houston in 1975. It began as a sandwich shop but over the years the menu has expanded to include a wider variety of offerings. It is an eatery with solid and consistently smart and healthy food for very accessible prices. Hungry's currently has two locations and enjoys a loyal clientele at both locations. Although Hungrys is known predominantly as a neighborhood bistro, the catering business has grown to account for 60% of their sales volume.
Hungrys success can be attributed primarily to consistently good food at attractive prices. Since its inception, Hungrys has not positioned itself consistently in the market. With the economic downturn, the catering market has gotten increasingly competitive. Although Hungry's has been successful primarily at providing casual catering for local businesses during the lunch hour, it would also like to penetrate the evening catering market as well. In the past Hungry's has focused on descriptors like "healthy" for its food. Hungry's would rather focus on the freshness of its foods and ingredients since they have gotten fresh produce from local farmer's markets for years. The overall layout should reflect this "fresh" feeling.
As Hungrys approaches its 30th anniversary, the need for a cohesive identity and a direction has grown. Changes have been made to the color palette, and a new website and catering flyer are currently being developed. This menu should complement both items in terms of color palette.
Previously, Hungry's had one menu with the delivery and to-go menu on one side and the catering menu on the other. The menu contains a large number of items and very text-heavy. We'd like to make the menu easier to follow and break it up with more graphics, photos, etc. In the copy, there are items with note "Denote with "H." These are items Hungry's has a higher margin on and wants to sell more of, and to draw attention to in the menu. There are also items that the reader will have to refer to a list of salads or sandwiches or entrees to see what items are available for that particular package. These lists should be located next to the packages that refer to them and the reader should not have to turn the page back and forth.
HERE IS WHAT WE NEED:
We need a new catering menu that is attractive and easier to read than the current menu. It should follow the new color palette, not clash with the new website and flyer, and use photos and graphics to make titles pop and break the menu up a bit.
OUR TARGET AUDIENCE IS:
Local corporations and people that host events in their home. We want them to feel that they are getting fresh, attractively arranged, and delicious food at fair prices. We want them to feel like if they order with Hungry's, they get the most value for their money and that because of our experience in the catering market, that they can be confident that their event will be a success. We want the tone to be approachable and friendly.
WE LIKE THESE DESIGNS:
I like the catering menus for Zoe's, Cafe Express, and Viga Catering. These are all easy to read and contain photos and a section that is easy to find out "order particulars" or basically how to order.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We must have our logo, website, and photos of food. We can't have something that is too expensive to print (die-cut, excessive pages, etc.) The overall look can't clash with the website and catering flyer.
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