LET ME TELL YOU ABOUT US:
Inspired Fitness provides wellness and fitness solutions to corporations, groups and individuals. Specific to this project, we're addressing the corporate clients whom we've had good luck delivering on-site fitness Beginner Boot Camps, Yoga classes, and Walking Programs, along with custom on-line fitness and nutrition journals.
We're looking to leverage further for the New Year....for all those New Year's Resolutions that get made that we'll help them meet for a change.
HERE IS WHAT WE NEED:
Our clients for this are Human Resource or Corporate Wellness managers - but don't run away -- we want to surprise them a little and not the same boring corporate piece.
We're sending a 6" x 11" Postcard to 5000 companies to provide our services of on-site fitness Boot Camps, Yoga, Corporate Walking programs, etc.....
But - we want to have some fun with this (we sent a Gatefold mailer to this same audiece a couple months ago -- http://www.inspiredfitness.com/index.php... )
We like the rough idea of an office cubicle equipped/morphed to look like a small gym (ie tread mill, weight machines, etc) with the idea of "if your employees can't have this - we're the next best thing to being able workout at their desk"....we bring the fitness to them and in essence they only have to take the elevator to the gym, auditorium, etc. or wherever we hold the classes.
If you'll provide the Headline on the front of the Postcard we'll fill in the copy ourselves after completion.
OUR TARGET AUDIENCE IS:
Although our audience is "corporate" Human Resource folks, we've had good luck reaching them with humor in the past. They need their employees to get healthier for lots of reasons but in the past they have had low participation in corporate wellness initiatives - that's why we bring the fitness to them.
WE LIKE THESE DESIGNS:
Cheeky, but professional works. Again - the idea of an office cubicle morphed to look like a gym seems to be a picture that would grab our client's attention.
and this one isn't even print - but it is awesome - enjoy - http://adsoftheworld.com/media/tv/scienc...
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Nothing stuffy....boring........so whimsical but professional is great. Thanks.
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