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Creative Brief
Who are you?
The Cantors Assembly, a 500 person international organization of Jewish clergy who are responsible for the musical liturgy of Jewish religious and cultural life.
What do you need?
Salon concerts (intimate concerts held in private donor homes) are one of our fund-raisers. A brochure (perhaps a trifold) which details the steps involved in creating this kind of event. The brochure walks our members through the steps of setting up this event.
Who Is Your Audience?
Our own members- who are themselves the performers, artistic talent giving the concerts.
Requirements
We Like These Examples
I don't have any examples - but I want something that is charming, maybe even whimsical, inviting and engaging. It should be clear and fun and make the recipient say, "Hey, I can do this. I want to do this!"
We Absolutely Must Have
Our logo and/or header jpg. The group is called "Cantors Assembly" (no apostrophe). The steps to creating a salon concert
Find host home
Establish contribution level
Compile list of supporters
Find accompanist
Commission colleagues
Set program
Send out printed invitations with donation option
Print Program with information about CA
Work with host to order or arrange refreshments
If you are a guest, remember to salute the home cantor
CA representative or host gives pitch
Distribution of fund-raising brochures
Thank you notes
Here are some quotes to include, "The salon concert provides an intimate setting through which one can ignite, within a select group, a passion for liturgical music. The amount of work required to produce such an event is significantly less than planning a congregational concert, and the financial results are the same, if not greater." - Hazzan Stephen Stein, Executive Vice President
"Salon concerts are a lovely way to give the gift of music to your community, have a great musical experience with your colleagues, and support the work of the Cantors Assembly," Hazzan Rebecca Carmi, Director of Strategic Projects
Materials
Contract
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