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Business Info

Business Name

Constant & Associates, Inc

What do you do?

We are an emergency management and security consulting firm. We help private and public sector clients to write plans, train, and drill emergency scenarios.

How many pages of print design do you need?

multiple pages...cover page, section cover pages...the total document is going to be 60 or so pages, but we just need "template" documents that we can fill in with content. There needs to be two components: a guidebook which is more visually appealing, and a matching plan template that can be filled out by the planners using the guidebook.

List the size requirement(s) for your print design

Outline is attached. Template of a former product, the FIC guide, is also attached.

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

The target audience is hospital emergency planners. They're people that are incredibly busy and visual in how they process information. They'll be receiving two products: a template that will be filled out to create a disaster plan, and a guidebook/walkthrough that will give the planners the information they need to fill out the plan and tell them step by step how to go about it.

What 3 things would you like to communicate to your audience through your print design?

1) Innovative. Most guides in emergency management are stale and don't really engage the audience. We want this guide to look like a videogame walkthrough, to be visually engaging. Its something that hasnt been done before.

2) Professional. The guide will be innovative but still look professional.

3) Simple and Clean. The document needs to be easy to pick up and read through quickly. Hospital planners dont have a lot of time and we want to create something thats visually appealing but not overwhelming.

Style and Concept

What print design styles do you like?

We've attached a previous project, the FIC Guidebook, which embodies a lot of what we're looking for.

However, we want to use that as a jumping off point. What's very inspiring, and something we want to try, is the look and feel of videogame walkthroughs/strategy guides. Not in a cartoonish way, but very visual. Lots of spaces for pictures. "Walkthrough 1" is the best example of this design. Needs to have room for information of course, but arranged in an interesting way.

Design should include space for pictures, tables that we can fill in, spaces for us to insert graphs, etc.

What colors do you want to see in your print design?

Blue = PMS 295; cmyk = c-100, m-57, y-0, k-40; rgb= r-0, g-68, b-124...

What colors do you NOT want to see in your print design?

If possible nothing SUPER bright or garish like oranges or yellows. Visually engaging but doesnt melt your eyes.

What adjectives should best describe your print design?

innovative, engaging, highly readable, fun, professional, informative

How will you use the print design?

So, again, there will be two products. The walkthrough guidebook and the template. We're still very early in the process and dont have a lot of the content, so we need something that we'll be able to manipulate easily on our end. I.e. we need to input the text without having to hire someone to do so. Indesign would be best, word would be better. We will then take these print designs, fill them out, and give them to hospital planners. The product is going to be nationally marketed to every hospital in the country.

What content must be included in the print design?

The outline attached explains pretty well what the guidebook will look like. We also need the template to follow the outline. So one full "plan template", and one guidebook print design. See the attachments for our general theme.



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