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Business Info

Business Name

Constant & Associates, Inc

What do you do?

We are an emergency management and security consulting firm that writes plans, develops policies, conducts trainings, and designs exercises for private and public sector clients.

How many pages of print design do you need?

Nine (9)

List the size requirement(s) for your print design

Size is standard 8'' x 11''. Example is attached.

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your print design

Target audience are those within hospitals tasked with planning for emergency scenarios. They need information to be presented to them simply, cleanly, and visually because they are often very busy.

What 3 things would you like to communicate to your audience through your print design?

Innovative. Informative. Simple design.

Style and Concept

What print design styles do you like?

The attached FIC Guide provides an example of one of our previous styles, except for a few changes (preference for one column, not two, etc). It needs to be clean, simple, easy to read.

What colors do you want to see in your print design?

Blue (PMS 295; cmyk = c-100, m-57, y-0, k-40; rgb= r-0, g-68, b-124 ), Deep Red, and Yellow

What colors do you NOT want to see in your print design?

Anything flashy or bright. No pastels.

What adjectives should best describe your print design?

Innovative. Informative. Simple. Clean. Engaging.

How will you use the print design?

The walkthrough guide print design will be filled out with content and sent as a static document. No changes. It will need to be in a word document format so that we're able to insert content easily or add/delete without it being too difficult.

The plan template will be simple and it will be filled out by the end user.

What content must be included in the print design?

The guide outline shows how the guidebook will be laid out. The following templates will be needed:

Walkthrough Guidebook
-Cover Page
-Section Cover Pages (see guide outline for sections like activation, operations, etc)
-Content Page w/ three photos on the right hand side of the page
-Content Page w/ a fillable table
-Content Page w/ a call-out box on the right hand side
-Content Page w/ a flow chart/timeline that can be expanded/filled out
-Content Page that's blank

Plan Template
-Cover Page (plain, no graphics)
-Blank content pages

Two major themes for the project are hospitals and time. So a digital "24" style clock and hospital imagery is great if it can be added.



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