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Business Info

Business Name

SmartPractice

What do you do?

We are a 40 year old company who specializes in building and maintaining successful health care practices. We do this by providing patient communications, giveaways, clinical supplies, medical exam gloves and office essentials

How many pages of print design do you need?

3 Holiday cards

List the size requirement(s) for your print design

Standard greeting card size
No foil or special processes
Stay away from using Merry Christmas
Use a variety of color options - not just red/green

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

Small to mid-sized dental practices across the US and Canada. These will be sent to dental patients during the holidays.

What 3 things would you like to communicate to your audience through your print design?

Client care
Holiday cheer
We care

Style and Concept

What print design styles do you like?

Contemporary
Cutting Edge
Non-traditional

What colors do you want to see in your print design?

We can do any color schemes that have a holiday theme. Unique schemes with tend to perform well, but traditional red/green and blue/silver perform well with the older dental practices.

What colors do you NOT want to see in your print design?

Lots of blacks, dark green, etc

What adjectives should best describe your print design?

Edgy, contemporary, non-traditional

How will you use the print design?

For holiday cards geared towards dental offices

What content must be included in the print design?

We would like to include some dental specifics - toothbrushes, teeth, floss, etc. We would like the holiday message to be either Happy Holidays, Season's Greetings for something that plays off of a dental theme.

Materials

Contract
Files

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