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Business Info

Business Name

Locus Robotics

What do you do?

We design and manufacture robotic solutions to assist in "picking" merchandise in e-commerce fulfillment warehouses. Every time you order merchandise online, your order is transmitted to a warehouse so the products can be retrieved from the shelves and shipped to you. The act of picking this merchandise is a tiring, labor-intensive task.

At Locus Robotics, we've recently introduced a robot helper that assists the warehouse worker in picking merchandise. Instead of the worker having to walk 10-12 miles per day, dragging a cart around a warehouse, the Locus robots intelligently navigate through the warehouse, request items from the human workers, and then carry the products to the shipping area. Our robots navigate autonomously -- similar to self-driving cars, except they carry merchandise instead of people.

Unlike large, industrial robots, which can be dangerous to get close to, our robots were designed to interact collaboratively with their human coworkers.

You can see what our bots look like by visiting www.locusrobotics.com.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

5 x 7" (in either orientation)

Target Audience

What is your industry?

Software and InfoTech

Describe the target audience for your print design

We would like a holiday greeting card design. The target audience will be existing customers and partners, prospective customers, and other business associates.

Our customers and prospects are businesses that manage large-scale warehouses. The holiday season is their busiest time of year (these are the people who ship out all the merchandise consumers order for holiday gift-giving). So this time of year is both a blessing and a curse. It's the most important time of year for their business revenue, but it's also the time of year they have the greatest challenge keeping up with their business.

What 3 things would you like to communicate to your audience through your print design?

This is a holiday greeting card. Our business is very new, so most people don't know what we do. We want to send a whimsical holiday greeting that also emphasizes the fact our robotic solution can help make their business run more successfully.

We will likely include copy in the card that reads, "wishing you peace, prosperity, and lots of on-time deliveries" -- or words to that effect. The illustration should show robots helping to make holiday delivery aspirations come true for the warehouse operator.

Style and Concept

What print design styles do you like?

Whimsical, but down to earth. Nothing dark. The overall feeling should capture the seasonal spirit, but in a secular way. Snow is good; religious symbols are not good.

Elves, sleigh, reindeer, Santa, snowmen, candy canes are all acceptable.

What colors do you want to see in your print design?

Any colors are fine. Our corporate logo is a bright cyan blue, but any colors necessary to capture the essence of the message are fine.

What colors do you NOT want to see in your print design?

Try to avoid the "traditional Christmas colors". It's fine to have a green elf or a red sleigh, but the card shouldn't be an ornate red, green, and gold.

What adjectives should best describe your print design?

Whimsical; professional; humorous; appreciative; down-to-earth; friendly

How will you use the print design?

Printed greeting cards

What content must be included in the print design?

Our robots operate as important assistants in helping our customers get their merchandise delivered to consumers on time during the holiday season. Think of the robots as electronic elves ensuring that all the products in the warehouse make it out on time.

It is very important that the audience be able to understand the product value proposition -- albeit in a whimsical way -- when looking at the card. The setting of the illustration should be in a warehouse, and the robots should be seen helping accomplish the goal of picking merchandise.

It is fine -- even desirable -- for some of the elements of the scene to take on a holiday theme. For example, the merchandise being picked could be gift-wrapped packages.

The robots must appear in the illustration (please see our web site for photos and videos of what the robots look like). The robots should be doing work. The work the bots do is to transport merchandise.

The robots should not be anthropomorphized. It's the robots job to HELP human coworkers, not to BE the workers. Typically, humans pick merchandise from shelves, and place onto the robot. In keeping with the holiday theme, it is acceptable to have the workers be elves, instead of typical humans.

In order to establish the scene of the warehouse, the use of storage racks would be highly desirable. Similarly, it would be desirable to include a loading dock area (where shipping trucks get loaded with shipments). It is fine to include "typical" warehouse objects -- e.g., a forklift, or a ladder -- in the illustration, but not required.

It would also be desirable to design a small "coda" -- a mini-design for the back cover of the greeting card.

The artwork will be uploaded to a service like Shutterfly, or sent to a traditional print shop to print out the cards.

Materials

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