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Business Info

Business Name

HF Chef

What do you do?

Personal Chef Services, Cooking Classes, Custom Catering

How many pages of print design do you need?

A Trifold Brochure, a Flyer, post card si, and Business Card

List the size requirement(s) for your print design

We are flexible.

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your print design

Mid to High Income busy professionals who are willing to pay premium for healthy and quality food.

What 3 things would you like to communicate to your audience through your print design?

Premium, High Quality, and Professional

Style and Concept

What print design styles do you like?

Appropriate for the type of business and the target audience

What colors do you want to see in your print design?

This service currently offers cuisine from Indian Subcontinent. The colors should be utilized accordingly. We will be uploading a website template which also has PSDs for the color pallette. We are open to changing the colors/fonts of the website (www.HFChef.com) as well based on a recommended overall brand image

What colors do you NOT want to see in your print design?

We are flexible.

What adjectives should best describe your print design?

fun yet professional. Simple, easy, convenient, and healthy is what we want to convey.

How will you use the print design?

Trifold brochures will be left for reference with people who are interested. Flyers will be for promotions, and Business Cards for obvious reasons. We are open to getting a post card size print design

What content must be included in the print design?

Personal Chef Service (Main focus)
Cooking Classes and Special Event Catering (Both Explained briefly in separate sections)
Partial Menu Listing

an example of relevant content is http://www.chefwendy.com/static/chefwend...

Other good examples are

http://s127.beta.photobucket.com/user/ch...

http://s127.beta.photobucket.com/user/ch...

Have also attached a good sample for a Tri-fold brochure from content standpoint. We need to have appropriate colors and images that represent Indian cuisine (especially from North India)

Materials

Contract
Files

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