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Business Info

Business Name

Convurgent Publishing

What do you do?

Convurgent Publishing is focused on the publication of textbooks related to a wide range of healthcare topics.

Convurgent authors and executive editors are often tenured healthcare, public health and technology leaders with key positions in hospitals, universities, physician practices and healthcare payer organizations.

www.convurgent.com

How many pages of print design do you need?

Multiple Pages. Front book cover, back cover, spine and a final 3D image of the book cover as well. See sample past book covers at: www.bridgingthedivide.info www.mhealthbook.info The book cover file will also be used for marketing. PLEASE NOTE: There are templates attached to this project to follow for the formatting of the book cover.

List the size requirement(s) for your print design

See attached (Book Template).

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

The target audience for this book is CEOs, Chief Information Officers (CIO), Chief Information Security Officers (CISO) and others interested in security/cyber security in the healthcare industry.

What 3 things would you like to communicate to your audience through your print design?

1. Cyber Security is a real threat to healthcare companies (Cyber Threat)
2. Getting hacked is a real problem for you as a healthcare company (Hacking)
3. Very technical, internet, software, etc. (Technical)

Style and Concept

What print design styles do you like?

you can see previous designs we have selected at http://convurgent.com/recent-titles.php however we'd like an original design. One that conveys the serious risk to healthcare from cyber security breaches and hacking

What colors do you want to see in your print design?

we are open to all color palates

What colors do you NOT want to see in your print design?

none

What adjectives should best describe your print design?

- catchy
- technological
- computer hackers
- eye grabbing
- healthcare related

How will you use the print design?

This will be a book cover for a text focused on Cyber Security in the Healthcare industry

What content must be included in the print design?

See attachment for entire information.

Book title: "Hacking Healthcare: Understanding Real World Threats"

Authors listed:

Paul Anderson
John Gomez
Colin Konschak
Bert Reese

instead of first edition, include "v.1"

At bottom of cover include: Foreword by "Anonymous"

Back cover will be a description of the book with some quotes in support of the book.

We would like you to consider using the "keyboard grenade" graphic listed here: http://divurgent.com/wp-content/uploads/...

Materials

Contract
Files

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