• Award$400
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Creative Brief

Who are you?

North Carolina Technical and Community Colleges Student Health Plan is a limited medical insurance plan, covering more than twenty-five community colleges across the state of North Carolina. The company is three years old, and to diversify our services, our companys name has been changed this July to Community College Student Insurance. We are now offering health insurance, life insurance, and overseas medical insurance for students studying abroad. Our new website www.studentccsi.com is under construction, and until it is completed we will use the previous website, www.N4Chealth.com

What do you need?

What Do You Need?
1. We need promotional postcards, 5x7 inches, with three or four colors on both sides. These cards should express our companys philosophy: Healthy Body. Strong Mind. A Better Tomorrow. Use our website
(www.studentccsi.com ) as a reference NOT its color. Promotion card should have adequate white space.
2. We want to keep our previous name, North Carolina Technical & Community College Student Health Plan on the promotional card. This program is three years old, and many college administrators are already familiar with it.
3. Regarding Eligibility: This student health plan is a specifically developed, affordable group medical plan for community college students. There is NO other product in the market like this one. In order to enroll in the program, you must be attending community college and taking at least 3 credit hours of classes or Distance Learning. As such, we want the designer to clearly express the following message:
If you are attending community college, you are eligible for this affordable medical insurance.

Term Knowledge:
3 Credit Hours: A single class grants a student 3 credit hours, which is equivalent to 30 clock-hours per quarter.
Distance Learning: Education in which students take academic courses by accessing information and communicating with the instructor asynchronously over a computer network.

Who Is Your Audience?

Who Is Your Audience?
Community college students, divided into 3 groups:
1. College transfer students, ages 18-23
2. Adult students seeking certification, ages 20+
3. Unemployed people returning to college for a career change

Other important information:

1. Age of the average male student: 35
2. Age of the average female student: 36
3. 35% of community college students rely on the Pell Grant
4. 50% of community college students have no GED, and live in rural areas
5. 70% of total enrollment are female students
6. 35% of total enrollment are single parents


We Like These Examples

Please using your own imagination

We Absolutely Must Have

1. For legal reasons, the entire Starbridge disclaimer must be included (see attached Starbridge postcard).
2. The following keywords: Eligibility, Affordability.
3. The tagline: Healthy Body. Strong Mind. A Better Tomorrow.
4. CIGNA HealthCare logo attached
5. Triangle Healthcare Heroes Award, logo attached



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