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Business Info
Business Name
IESE Business School
What do you do?
http://theworldexecutivemba.com/
www.iese.edu
www.ceibs.edu
A joint Executive MBA program offered by CEIBS and IESE
How many pages of print design do you need?
1 page Magazine Ad
List the size requirement(s) for your print design
Trim size 205mmW x 270mmH
Text area 202mmW x 267mmH
Bleed size 215mmW x 280mmH
Submission Specifications
Advertisement materials must be submitted in PDF format.
Colours specified in the advertisement, images and logos must be in CMYK.
Minimum 300dpi high-resolution images and logos.
Fonts are to be embedded in the PDF file.
PDF File must have crop marks.
Target Audience
What is your industry?
Education and Universities
Describe the target audience for your print design
Global Top Management CEOs/CFOs/Directors of Global companies.
What 3 things would you like to communicate to your audience through your print design?
Formal Business
Classy and Elegant
Global presence
Style and Concept
What print design styles do you like?
http://theworldexecutivemba.com/
http://inwallspeakers1.com/verizon-print...
Global, Business and Elegant
You can download brochures from IESE to see the styles of IESE.
What colors do you want to see in your print design?
http://theworldexecutivemba.com/
Use professional business safe colours
What colors do you NOT want to see in your print design?
nothing Avant garde or funky
Needs to be professionally safe, targetted at prominent Top Management Executives
What adjectives should best describe your print design?
Impactful, Classy, Reputable, Elegant
Needs to convey a Global feel
How will you use the print design?
Create a one page Print Magazine Ad targetting Top Management Global CEOs and Directors. The online version of this magazine is http://hqasia.org/
What content must be included in the print design?
THE WORLD EXECUTIVE MBA
Unique
Comprehensive
Global
Applications are by invitation only
Together we have designed a truly joint program designed for executives with cross-border responsibilities, be they East/West, North/South, or both. Our aim is to provide these executives with an exceptional MBA learning experience that is highly accessible for them. Franz Heukamp, IESEs Associate Dean for MBA Programs
The World Executive MBA is a high intensity, truly international program that will bring together senior business executives for an entirely new learning experience. It will blend the in-class learning experience with online learning; and with courses offered across five continents our participants, who may join us from anywhere in the world, will benefit from strengthening their global networks. Professor Nikos Tsikriktsis, Associate Dean for the CEIBS GEMBA Programs.
A joint Executive MBA program offered by CEIBS (logo) and IESE (logo).
Include QR code for the link http://theworldexecutivemba.com. As well as the typed out link.
Materials
Contract
Files
No Files Added