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Business Info

Business Name

City of Key West

What do you do?

We work with government, businesses and residents within the Florida Keys to help them go green.

How many pages of print design do you need?

one

List the size requirement(s) for your print design

2 diameter round

Target Audience

What is your industry?

Government and Municipal

Describe the target audience for your print design

o The certification will be used to alert locals and tourists that a business is taking steps to be green.
o The certification sticker will be used standalone on websites and certificates, but also as part of a larger Zagat Sticker style 5 diameter sticker for their storefronts (Upload: "Zagat")

What 3 things would you like to communicate to your audience through your print design?

Im not sure how easy this will be to convey, but:
1) This business cares
2) You should buy from this business
3) This is a Florida Keys wide effort

Style and Concept

What print design styles do you like?

o Islands, keys, palm trees, beach, heart?
o Not busy, get idea across simply
o Still look good in greyscale.
o We already have an overall brand for our Preserve Island Life campaign (http://preserveislandlife.com) which is larger than the Green Business Certification and incorporated into our Zagat Sticker. The certification sticker doesnt have to match, just not clash.

What colors do you want to see in your print design?

o You can use as many colors as you want, but know that it needs to not clash too much with the Zagat Sticker design/color (Upload = "Zagat"). We are open to your ideas.

What colors do you NOT want to see in your print design?

o You can use as many colors as you want, but know that the design needs to not clash with the Zagat Sticker design/color (Upload #1 = Zagat). We are open to your ideas.
o There are already a lot of symbols in our Zagat sticker, so please do not reuse any of these symbols as part of the certification sticker. For example, dont put a recycling symbol, because we have that recycling symbol as a mandatory step to achieve. All of the symbols possible for the Zagat sticker are on Upload #1 = "Zagat"

What adjectives should best describe your print design?

Stand out, Fun, Island Life, caring, proud, distinguished

How will you use the print design?

The certification design will be used as a standalone on websites and certificates, but also as part of a larger Zagat Sticker style 5 diameter sticker for their storefronts.

What content must be included in the print design?

o The words: Florida Keys Green Business
o An area to put what level of certification they have achieved (pending, bronze, silver, gold, platinum)
o You can design it as part of the bar that is on the Zagat sticker Upload #1, or incorporate the level into your design and dont use the bar at all.
o Because the Zagat stickers can go up while they are working towards the first level of certification, you can show the level in either of the following ways:
Blank and dashed (like example Upload #3: Dashed)
Blank and dashed with the word pending
Solid color, no dashes, with the word pending

Materials

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