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Business Info

Business Name

Big Logo Advertising

What do you do?

Specialize in luxury automotive TV advertising.

How many pages of print design do you need?

Need art directed graphical look that will work for this TV ad: https://youtu.be/KYDbRIcYbhY

List the size requirement(s) for your print design

Use Adobe CC - PS or AI or ID to create vector files that will eventually be animated by our team.

Target Audience

What is your industry?

Advertising and Marketing

Describe the target audience for your print design

This is for both aspirational and actual European luxury car customers living in the Los Angeles area. Brands include Mercedes, BMW, Audi, Porsche, Jaguar, Maserati, Bentley, Land Rover and Rolls Royce.

What 3 things would you like to communicate to your audience through your print design?

1. Rusnak is the top automotive portfolio in Los Angeles.
2. The strap or tag line is "Your Road Awaits".
3. Show the brand or marques that Rusnak sells.

Style and Concept

What print design styles do you like?

Use Gotham type. See attached. Keep it clean like luxury travel, fashion, etc.

What colors do you want to see in your print design?

Use colors (no more than 3) like white, silver, half-tones, gray, black, blue, green.

What colors do you NOT want to see in your print design?

Reds, yellow, purple, brown.

What adjectives should best describe your print design?

Aspirational. High end. Seductive.

How will you use the print design?

The print design will be animated by our team into After Effects.

What content must be included in the print design?

Need 2 things.

1. Need an idea for intersecting lines to follow the copy . . . "15 locations in southern California. All conveniently found at the intersection of your dreams and reality. Rusnak. Your road awaits."
PERHAPS AN Y AXIS LABELED "DREAMS" AND AN X AXIS LABLED "REALITY" show how it would look over a screen capture of the image.

2. Need smart way to showcase both the "Rusnak" badge look + the strap line "your road awaits" + the different car brand logos. Look at this link to the cut: 15 locations in southern California. All conveniently found at the intersection of your dreams and reality. Rusnak. Your road awaits.

Materials

Contract
Files

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