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Business Info

Business Name

Run3D

What do you do?

We provide a highly-specialised, state-of-the-art 3D motion analysis service to treat injured runners.

The technology we use is the same as that used in computer game animations. Infrared cameras track the positions of small reflective markers that are attached to a person's legs. We then use the marker positions to assess how someone is running, identify any problematic areas and provide the most appropriate treatment.

Please see our website for further details (www.run3d.co.uk)

How many pages of print design do you need?

I am looking for a single image that I can use as our representative graphic for all our marketing material - posters, flyers, information pamphlets.

List the size requirement(s) for your print design

The image needs to be scalable as it will be used for the front of A5 flyers, A4 brochures, A3 posters and also huge exhibition banners. Ideally I would like to take a portion of it that could be used as a DL flyer and website header as well.

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

We want the image to target the injured runner. These are generally quite obsessive people who just want to be able to run again. We are a premium service and so our clients are well-off, well-educated, fit and healthy.

What 3 things would you like to communicate to your audience through your print design?

State-of-the-art, highly specialised technology.
3D gait analysis to treat running injuries.
The best gait analysis on the market.

I'd like our logo to feature on the design as well.

Style and Concept

What print design styles do you like?

I'm looking for a versatile graphic that can be used on a wide range of marketing material. It needs to illustrate running and running being analysed in a very scientific way. I would like it to show the whole lower-limbs and not just the feet.

Here are a few examples that are along the lines we are looking for:

http://eu-a.asics.com/knowledge/755/new_...
https://www.google.co.uk/imgres?imgurl=h...
https://www.google.co.uk/imgres?imgurl=h...

What colors do you want to see in your print design?

The colour scheme of our logo Oxford Blue (Pantone 282) and White with a flash of Union Flag red (Pantone 186 C). I would like the colour to be compatible with our logo but it doesn't need to be exclusively these colours.

What colors do you NOT want to see in your print design?

No preference

What adjectives should best describe your print design?

Technical, scientific, healthcare and fitness.

How will you use the print design?

The image will be used for the front of A5 flyers, A4 brochures, A3 posters and also huge exhibition banners. Ideally I would like to take a portion of it that could be used as a DL flyer and website header as well.

What content must be included in the print design?

I'm looking for a single graphic that can be used across a range of marketing materials. I would like small version of our logo to feature on the design please.

Materials

Contract
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