• Award$1500
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LET ME TELL YOU ABOUT US:

We are a juvenile product development firm looking for fresh minds with a creative mind for graphic customization.

HERE IS WHAT WE NEED:

The product is a travel system containing a car seat and stroller. We are essentially looking for you to transform the images we have provided into a cohesive modern look. We are looking for graphic application on the plastic elements, as well as fashion/textile concepts for the seat of the stroller and car seat.

Please create 1 or more renderings of a stylized version of the stroller and carseat. I have attached multiple views for you to use. We would like the graphics to have some sort of theme or aesthetic that carries through the entire product. This theme should carry throughout the fabric as well as the plastic.

Note: We are currently looking into the technologies around printing plastic or plastics with some sort of graphic skin, similar to what is used on bike helmets so keep this in mind when styling.

OUR TARGET AUDIENCE IS:

Both Mom and Baby. We want to appeal to modern yet nostalgic mom's. Mom's who are modern, tech savy, and on the go. They are also nostalgic in the sense that they still adhere to the virtues that their mother instilled in them when caring for baby. These virtues include the priority to protect, soothe, and comfort their child.

WE LIKE THESE DESIGNS:

Themes to inspire:

1. Soft, soothing, and simple (Soothing)

2. Loud, bright, and fun (Playtime)

3. High Tech, chic, and trendy (Techy)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It must be child appropriate and appeal to the average Mom.

It should be able to be sold to a Mass retailer.

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